Hong Kong, Central and Western
Marketing
Full - Time
18-May-2023
What you’ll do:

Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.

  • Collect and analyze consumer and market insights and competition strategies to make recommendations to management.
  • Implement new launches, maintain growth in pillar products and animate core catalogue.
  • Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences.
  • Adapt communication material (imagery, digital, point of sale)
  • Mobilize and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines
  • Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
  • Manage PPP budget and ensure sales forecast accuracy.
  • Effectively prepare clear messages for senior management

Specific to selective divisions:

  • Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
  • Implement the retail strategy working hand-in-hand with the commercial and education team and ensure the proper implementation of retail materials (services, advice, etc.)
  • To work closely with medical team to implement medicalized activations

Who we are looking for:
  • Strong market and consumer insight. Able to identify market drivers and translate trends and consumer knowledge into meaningful insights
  • Solid brand development experience. To build brand strategy and integrated campaign, imagine disruptive products and services 
  • Activation excellence. To deliver excellence with agility and rigor
  • With collaborative mindset and demonstrate leadership capability
  • Candidates with good potential but less experience could be considered as Assistant Product Manager 



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