l  Understand business of brands in terms of business objectives, business challenge, market competition etc.

l  Steer and produce consumer search behavioral study making recommendations based on insights to improve marketing effectiveness and impact

l  Be a professional enabler to connecting dots beyond search e.g. consumer insights, product knowledge, ecosystem intelligence to help brands improve consumer experience

l  Support on the communication with agencies to supervise and monitor the reporting

Requirements

l  4+years working experience in consulting, digital marketing or SEM planning (FMCG and beauty industry preferred)

l  Familiar with the ecosystems (RED/Douyin/WeChat/Tmall)

l  Good communication and project management

l  Strong learning ability, solid logic and good sense on data analysis

l  Result-oriented and agile