Reports To: Senior Online Brand Manager

Key Responsibilities:

• (TikTok Shop) Visual Asset Management:
  • In accordance with brand guidelines and the Online Zone's established protocols, collaborate with the external agency (SVC) to adapt and create compelling visual assets for online platforms. This includes:
    • Shop-in-Shop (SIS) Creatives
    • Product Detail Pages (PDP)
    • Affiliate Assets
  • Ensure all online visual assets are consistent with the brand's image and optimized for various screen sizes and devices.
  • Follow up with all commercial changes and new alignment with platform to make necessary visual adjustment. 
• (All Online Platform) Brand Livestream Lead: 
  • Plan, align and execute brand-driven activities to support total brand livestream following commercial campaign calendar and brand marketing calendar. This includes (but not limited to):
    • Teasing Social assets
    • Livestream background, display elements (POSMs) on the livestream
    • Content guideline and direction for live streamers
    • Affiliate Seeding
    • Brand exclusive GWP or Giveaway activity
• (All Online Platform) Any other tasks appointed relating to Brand online activity.

Experience and Skills:

• Minimum 2 years of experience working with online platforms, focusing on merchandising and visual presentation. A proven track record of success in managing online product displays, creating compelling visual content is essential.
• Strong collaborative skills and the ability to work effectively with cross-functional teams, external agencies, and other stakeholders. Excellent communication and interpersonal skills are crucial for success in this role.
• Demonstrated ability to thrive in a fast-paced, high-pressure environment. Must be adaptable, resourceful, and able to manage multiple projects simultaneously while meeting deadlines and maintaining a high level of quality. A proactive and solutions-oriented approach is highly valued.