Apply and lead the commercial business strategy at the regional level to achieve sell-in and sell-out sales targets. Act as guarantor for the image and policy of his/her brand(s) in his/her region.
· Develop trusting relationships with key customers in the region, including the regional management of national retail chains. Perform monthly monitoring of the sales in/out for the major regional accounts.
· Motivate sales teams in the region
· Drive the performance of trade activities, merchandising and sales training in his/her region. Be responsible for the successful delivery of services and the monitoring of their regional performance through the provider's management.
· Manage and arbitrate regional budgets, as well as motivational resources and return on investment.
· Maintain close cooperation between the regional sales force and sales and business management.
· Inform management about significant initiatives in the field.
· Contribute to and coordinate the winning of new key customers.
· Support the modernization of points of sale through the deployment of services (business and retail training programs).