Nairobi, Nairobi Area
Marketing
Full - Time
24-Jan-2023
L’Oréal
The world leader in cosmetics, L’Oréal is present in 130 countries on five continents. Our 32 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men globally. L’Oréal supports diversity, sustainable and ethical sourcing for all our products.

L’Oréal East Africa
The Business in Kenya presents a culture where teamwork, innovation and entrepreneurial spirit are valued. We are in the business of making our world more beautiful and we believe the world needs a different kind of energy that comes with ownership and initiative that makes a difference; that said, we are looking for the extra ordinary. 

About the Role 
We are looking for a driven, proactive, creative and organized Brand Manager, to orchestrate our launches, push growth of pillar products, and lead the activation of our brand strategy across consumer-facing channels.

Key Responsibilities
  • Take ownership of launches; drive development of consumer-centric products. Own the entire development process from concept to trade and ensure the respect of timelines.
  • Drive the development of brand communication material to support brand strategies, animation plans and launches.
  • Analyse brand Profit and Loss (P&L) and drive the profitability of the brand (Topline, GM% and Bottomline).
  • Own A&P budget management for digital and animation strategy.
  • Support Forecasting and Supply Chain team in ensuring proper plan for new product portfolio.
  • Lead & drive annual brand strategic marketing plans and campaigns to evaluate brand visibility and maximize business opportunities.
  • Implement brand activities including but not limited to marketing material development, advertising, media, event/activations management, promotion, etc.
  • Competitive analysis to identify business opportunities.

Requirements
  • Bachelor’s Degree in Marketing and any related field
  • Minimum 5 years’ experience in brand marketing, preferably in the consumer goods industry.
  • Proven track record of delivering topline and marketing KPIs (driving share and penetration).
  • Experience in managing agencies.
  • Proven experience in developing and implementing effective and integrated brand plans.
  • Excellent analytical skills.
  • Creative approach.
  • Strong communication, organizational and project leading skills.
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