Levallois-Perret, Île-de-France
Digital
Full - Time
12-Aug-2021

6-month Internship  |  From February to July 2023 |  Paris area  |  Master 1 or 2  | 1700€ monthly 


Context:

DIGITAL PROJECT ASSISTANT ACD SSA (Sub-Saharan Africa Zone)

Description: In respect with the ACD brands and division model, increase brands' presence online and on multi-channels. Ensuring incubation of new businesses and brand growth (e-commerce, social commerce, social media). 

    • Missions: 
    • Assist in drafting the digital 360 calendar and the launch and repush playbook for the SSA zone (South Africa, Kenya, LID countries). 
    • In collaboration with country and brand teams to develop the creation and presentation of social media strategy based on consumer social analytical data. 
    • Keep up to date on social media trends, consumer centricity and best practices within the ACD division. 
    • Prepare content and assets gap analysis and brief the creative agencies on the local asset adaptations, in partnership with the different countries. 
    • Brief the technical teams for the two brands’ (La Roche Posay & CeraVe) local website changes and drive excellence in search and UX.
    • Track and measure websites' performance and business performance. 

Discover the Active Cosmetics Division: 

Health is the future of beauty. This is the vision of the Active Cosmetics Division and our 6 international brands. What they have in common is their meaningful and strong purpose: to offer a better life to people all around the world and contribute to the health of our planet. And this is possible thanks to disruptive science, powerful innovation, the force of our natural ingredients and the passion of our professional experts, such as dermatologists, pharmacists and medical advisers!

Join the team and become part of the movement #HealthistheFutureofBeauty.

Brands: LaRochePosay, Vichy, SkinCeuticals, CeraVe, Roger&Gallet, Sanoflore

Dive into the life of one division!

As a pure player, L’Oréal intends to offer the right product to the right consumer, through different paths. Whether you like to buy your beauty products in supermarkets, pharmacies, hairdressers, perfumeries or even online, L’Oréal will have a various range of products to propose to you. During your internship, you will have the chance to discover the secrets of a division and the reasons for its success:

  • : embrace the universe of a fast-paced environment which accounts for 50% of L’Oréal turnover and have an impact on the products you will see on the shelves of your next-door supermarket
  • : high-quality formulas, breath-taking experiences, premium and personalized products are the key for the timeless success of our 22 international luxury brands
  • : health is the future of beauty. Turning science into beauty is the mantra of our 6 Active Cosmetics brands, and this has been made possible thanks to our powerful innovation & the passion of our professional experts such as dermatologists, pharmacists and medical advisers.
  • : the historical division of L’Oréal is now all about transformation, disruptive trends and colorful creativity. Our brands from Professional Products Division live through the expertise of  our hair dressers & beauty specialists, distributing our 10 diverse brands through beauty and hair salons    

Discover Digital @L’Oréal

Let's start with the numbers:

  • Our E-Commerce: 1,9 Billion Euros in sales, +42% sales growth,
  • Our Media: 3rd World Wide Advertiser & already 47% media in digital
  • Our Data: 1 Billion+ consumer data records

“Our ambition is to make L’Oréal the beauty tech champion” says Jean Paul Agon. As digital is growing so fast, we are moving to new frontiers to reinvent the beauty experience at the digital age. We are moving from a product company leader in its industry to build the champion in beauty tech.

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