Hello, we’re L’Oréal! We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.
A Day in the Life
As a Trade Activation Specialist for the Consumer Products Division in Romania, you will play a pivotal role in shaping the future of beauty at L’Oréal. Reporting to the Trade Marketing Manager, you will lead the development and implementation of innovative shopper marketing strategies, collaborating with sales, marketing, and key retail partners to drive growth and enhance brand presence.
Your key responsibilities will include:
- Strategic Planning & Execution: Develop and execute data-driven go-to-market (GTM) strategies and brand activation plan across your assigned categories, channels, and clients.
- Retailer Collaboration: Create compelling retailer selling stories and customized proposals for key retailers, ensuring a shopper-centric approach to maximize sales and brand/category presence.
- Shopper Activation: Design and implement impactful shopper marketing activities, respecting company commercial policies, brand equity, and retailer strategies.
- Performance Analysis & ROI Optimization: Analyze retailer data after key events and marketing activations, manage budgets effectively, and optimize ROI for all activities.
- Market Intelligence: Stay up to date on market trends, consumer insights, and competitor activities to inform strategic decision-making.
- Cross-Functional Collaboration: Foster strong partnerships with Key Account Managers, Consumer Market Insights (CMI), commercial, marketing, and supply chain teams to ensure seamless execution and maximize results.
We Are Looking For
- 2+ years of experience in Trade Marketing, ideally within the beauty or FMCG industry.
- Analytical Thinker: Strong analytical skills to interpret market data, identify trends, and make data-driven decisions.
- Retail & Shopper Expert: Deep understanding of retail dynamics and shopper behavior, with the ability to translate insights into effective marketing strategies.
- Financial Acumen: Proven ability to manage budgets and optimize ROI for marketing activities.
- Collaborative Partner: Excellent communication and interpersonal skills to build strong relationships with internal and external stakeholders.
- Results-Oriented: A strong drive to achieve results and exceed expectations.
- Proficiency in Microsoft Excel and other relevant analytical tools.
What’s In It For You
- A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
- A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference.
- Develop your career in a global company with opportunities for advancement. Several of our Trade Marketing Managers started as Specialists and have successfully grown their careers within L'Oréal.
- Access to the L'Oréal Share&Care package: 25 days annual leave, meal tickets, work from home up to 2 days per week, health & life insurance, personalized Onboarding Plan, career coaching, etc.
- Cherry on the cake: products from our brands’ portfolio on special occasions.
Who We Are
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.
The Consumer Products Division is on a mission to democratize beauty at its best. That means celebrating the diverse beauty of humanity and engaging the maximum number of people worldwide while elevating the mass beauty market with premium innovations. Our aspirational brands are at the forefront, inspiring and capturing consumer desires across regions and beauty categories. We have powerful, industry-leading brands like L’Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup, and more.
If this sounds awesome and you think that there might be a fit, apply now!
#beautythatmovestheword #JoinUsAtLoreal
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.