Job Title: Senior Manager, DDX Activation & Loyalty

Division: CDMO

Location: Hudson Yards, New York City

Who We Are: 

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity. 

At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

Job Summary:

This highly visible role will collaborate across the team and other divisional functions in developing and executing best-in-class tailored DDX (data-driven experiences) programs, including testing personalized activations through vendor technology, integrating loyalty programs, unlocking audience strategies in partnership with 1P media teams, and building strategies for rich data usage. They will be responsible for supporting the CRM enablement of personalized efforts, pilots, and the onboarding onto L’Oréal’s custom loyalty platform, DDXL, as well as coordinating the scaling of all the division’s brands focusing on key business metrics.

The successful candidate will have a demonstrated track record of professional excellence, particularly in the fields of CRM, loyalty, customer experience, and program management, having managed best-in-class digital initiatives in high-growth market-leading companies.  

Responsibilities:

• Develop and implement a comprehensive personalization and loyalty strategy across the organization, aligning with business objectives to ultimately strengthen lifetime value, enhance the customer journey, and provide significant opportunities for marketing and engagement
• Spearhead the personalized experiences across CRM touchpoints and collaborate with data teams to enhance personalization and loyalty efforts
• Serve as the lead in communicating the loyalty vision and strategy, as well as optimizing and evolving L’Oréal’s loyalty programs to ensure future-forward usage and consistent integration across all brands, supporting revenue, retention, and member acquisition goals
• Create a strong partnership with divisional loyalty leads to facilitate knowledge-sharing, encourage a test-and-learn mindset, and promote cross-functional collaboration
• Monitor industry trends, analyze competitor strategies, and identify opportunities to innovate and enhance personalization and loyalty experiences
• Collaborate with the 1P media team to refine audience strategy for CRM. Focusing on maximizing the effectiveness of campaigns
• Prioritize testing initiatives to align to the broader learning agenda to help drive scalable growth
• Develop activation playbooks for the usage of rich data in partnership with analytics teams to personalize and enhance the customer experience
• Demonstrate expertise in the data, systems, and tools that support personalization efforts and the Loyalty program and those that deliver the customer experience via eCommerce
• Manage the DDX operations lead to facilitate the scaling and implementation of the broader strategy and testing work created in this role

What We Are Looking For:

Required Qualifications:

• BA/BS in Marketing, Communications, Business Management. 
• Relevant industry experience with 5+ years’ experience, specifically in CRM and loyalty, is required.
• Strong and proven interactive track record/performance.

Preferred Qualifications:

• MBA preferred
  
• Experience managing a loyalty program preferred
• Background/interest in cosmetics/beauty/hair/skin care preferred

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

• Salary Range [New York]: $117,400-$167,300 base salary (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)  

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) 
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) 
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)  
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)  
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)  
• Employee Resource Groups (Think Tanks and Innovation Squads)  
• Access to Mental Health & Wellness Programs   

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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