1.    Active sell-out development of brands from L'Oréal Luxe portfolio in Douglas LV, Stockman LV  the region:

  • Creating an action plan for region and perfumeries based on performance.
  • Creating and implementing a dedicated business plan for key perfumeries in the region, special priority for results and shopping experience in Top Door perfumeries.
  • Responsibility for enforcing contractual obligations in Douglas, Stockmann (central animations, number of shelves, presence of glorifiers, personalization, stands) and co-create trade plans with KAMs.
  • Proactive cooperation with retailers regional and store managers.
  • Proposing new openings.
  • Work hand in hand with KAMs to build right Activity plans for region.

2.    Activate and execute eventing and Beauty-Tech services on local level:

  • Taking responsibility for centrally agreed eventing (e.g. beauty street), responsibility for the implementation and results of the above-mentioned.
  • Planning local actions supporting sell-out.
  • Responsibility for stocking and availability of promotional tools during local events&Trade activities.
  • Work hand in hand with Reatail&Education  Manager Baltics on implementation of new concepts and transform services in stores.

3.    Taking care of the image of L'Oréal Luxe brands:

  • Responsibility for compliance with planograms on shelves, makeup gondolas and stands.
  • Secure testers availability in stores.
  • Active participation in renovations and new openings to execute best visibilities for L’Oréal Luxe.
  • Bi-yearly merchandising follow-up L’Oréal Luxe and key competitors (share of space).

4.    Reporting information from the region and monitoring competition activities.

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