O+O Brand Activation Manager – L’Oréal Professionnel
Professional Products Division
About L’Oréal
L'Oréal has been a world leader in the cosmetics business for more than 100 years and has grown into one of the largest FMCG companies in the world. With international brands such as L'Oréal Paris, Garnier, Kérastase, Lancôme, Giorgio Armani and Vichy, we offer relevant products for every consumer.
At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably and while benefiting all. Professional Products founded the L’Oréal group more than 110 years ago. Our mission is to always reinvent professional beauty and lead the digital transformation of our industry with a customer-centric approach. Thanks to our 3 brands in the Benelux, we provide professionals and consumers with always better, safer, and more sustainable professional haircare, experiences, and services.
Your mission in 1 sentence
Developing sales through personalized action plans, measuring ROI of all action plans, and managing the A&P budget.
Your key responsibilities
- Co-build activation plans with O+O Key Accounts + Activation Team, ensuring respect of brand equity and strategy
- Defines categories priorities
- Develops relevant assets for client and brand
- Develops and executes according to activation plan:
- Proposes differentiated growth plan per client
- Provides the assets according to Brand Equity and JBP
- Co builds with KAMs the commercial deals
- Measures ROI of all actions:
- Analyses performance of activation plans
- Pilots and manages budgets
- Defines B2B CRM strategy:
- Defines the CRM strategy and execution for campaigns activity with the support of the CRM team
- Coordinates between all departments (interface to marketing, education,sales, supply chain, customer care, controlling)
- Analysis and control of sales key figures:
- As well as conceptual development of action plans for optimization
- Drives the conquest strategy of the brand
Your key stakeholders
- Brand Business Leader (N+1)
- Key Accounts & Channel Owners
- Sales Activation team, Education team and the Product Brand Manager
Your profile
You are analytical strong but pragmatic when the situation requires. As a person you are determined to make a great impact by taking initiatives and sharing your ideas. It is important to feel comfortable to collaborate with different stakeholders and that you know how to convince them if necessary. Furthermore, you are open minded and supportive towards new initiatives.
Our ideal candidate
- Has minimum 2+ years of fulltime work experience
- Is entrepreneurial, empathic, innovator, strategist, creative & team player
- Is fluent in English, and Dutch or French
- Possesses or wants to develop the following skills:
- Activation excellence
- Budget management
- Stakeholder management
- Offline Online consumer journey activation
- Product merchandising
- Retail strategy definition
- Omnichannel experience design
- Prioritization
- Planning and organization
What do we offer?
When you start at L'Oréal, you get a great deal of responsibility from day one. To develop, we offer an introduction program and an individual training program. Training can be local or at the global headquarters in Paris. An enriching experience where you will meet international peers.
And furthermore you will find:
- An inspiring work environment with ambitious colleagues;
- A healthy career perspective with good development and career opportunities;
- A competitive salary which is adjusted on an annual basis in case of good performance;
- Good secondary employment conditions, such as a 13th month, profit sharing, discount on medical expenses and a favorable pension scheme;
- Discount on L'Oréal products
- Nice extras such as various sporting company activities.
Finally, a great added value of working at L'Oréal is that you will be working with so many different people and functions. This offers you the opportunity to broaden your knowledge about different stakeholders.
Diversity
L’Oréal would like their personnel to represent the diversity of the Benelux society. We welcome everyone regardless of origin, gender, age, sexual orientation, philosophical or political conviction, disability, etc.
“A diversified workforce in every function and on all levels strengthens our creativity and our understanding of consumers and it enables us to develop and market products that are relevant“
(Jean-Paul Agon, former CEO of L’Oréal)
How to apply
Are you ready for this challenge and do you meet the conditions?
Then apply quickly!
Do you want to know what it's like to work for L'Oréal Benelux?
Check out our LinkedIn page: https://www.linkedin.com/company/loreal/life/