Ready to shape the future of luxury beauty with consumer touchpoint data? Drive growth and expand market share for L'Oréal Luxe by turning consumer insights into actionable strategies? Keep on reading, we are looking for a Performance Manager to strengthen the CMO team in our Luxury Division in Copenhagen.
Your mission…
As Performance Manager, you will drive the growth and expand market share for L'Oréal Luxe in the Nordics by mapping all online & offline consumer touchpoints, creation of the relevant consumer journeys by brand, category, retailer and audience. You will maximize return on investment (ROI) and strengthen brand equity through data-driven optimization of the consumer journey across all online and offline touchpoints.
You will…
- Transform Data into Actionable Consumer Behavior Insights: Analyze consumer behavior data to identify trends, opportunities, and finetune consumer engagement strategies alongside generating insights for Luxe teams through continuous analysis of the consumer journey.
- Build an overall view on Consumer Journey and end-to-end related KPIs, mapping key touchpoints and defining relevant KPIs for projects and campaigns in alignment with global guidelines and brand objectives whilst shaping the most efficient local consumer journey.
- Optimize Omnichannel Performance: Steer O+O (online + offline) performance across all channels, leveraging KPIs defined by the European HQ. Focus on maximizing reach, engagement, conversion rates, SoMe engagement, consumer satisfaction, retention and ROI. Closely monitor performance of online and offline activations, including identifying areas for optimization.
- Assess Retail Activations: Evaluate the effectiveness of offline retail activations in driving consumer engagement and sales. Identify opportunities to enhance the in-store experience and maximize conversion rates.
- Foster Cross-Functional Collaboration: Collaborate seamlessly with Marketing, Consumer Engagement (including CRM), Online, and Retail teams to translate data-driven insights into tangible action plans.
- Champion Data-Driven Decision Making: Act as a data-driven voice in strategy meetings, using performance insights to enhance consumer engagement tactics and optimize media allocations and refine investments.
We are looking for...
- You demonstrate proficiency in digital and media performance management, data analysis, data visualization, and consumer lifetime value (CLV) analytics.
- You possess a strong analytical mindset with the ability to synthesize complex data and derive actionable insights.
- You have 3+ years of experience in data / business intelligence / digital performance analysis.
- You understand the media and business landscape and retail dynamics (online/offline), preferably with a keen interest in the luxury beauty market.
- You can develop and execute data-driven strategies to achieve business objectives.
- You have excellent communication and interpersonal skills to effectively collaborate with cross-functional teams and influence stakeholders.
- You have a proven ability to solve complex problems, interpret data, and make informed decisions.
- You can effectively communicate data insights through compelling narratives.
We are looking for our new Nordic Performance Manager to start as soon as we find YOU. The employment is permanent. Applications are reviewed on a rolling basis, so do not wait to apply. We welcome everyone to apply no matter your gender, ethnicity, physical abilities, religion, or sexual orientation.
What’s in it for you?
We offer you great level of responsibility from the very start, challenges and opportunities including an individual career plan, coaching leadership, an extensive catalogue of trainings and e-learnings, competitive personnel benefits, modern offices, and a dynamic and international working environment with engaged and skilled colleagues. Our Nordic organization counts close to 1000 employees based in the four Nordic capitals – with 500 of them based in City.
Who are we?
Leading the world in beauty and pioneering the world of beauty tech, we are more than 90,000 employees across 150 countries and have a unique portfolio of 37 international brands. In 2024, the Group generated sales amounting to 43.48 billion euros. We push boundaries to stay ahead, delivering innovation and digital solutions that bring beauty to all. L’Oréal embraces entrepreneurship, allowing you to conceptualize ideas and bring them to life in an agile way. Your job is your innovation playground.
At L’Oréal, we define success as making a positive, conscious impact. For 115 years, we've devoted ourselves to fulfilling beauty aspirations worldwide. Our purpose: to create the beauty that moves the world. We offer the best in quality, efficacy, safety, and responsibility, celebrating beauty in its infinite plurality. With 21 research centers globally and a dedicated team of over 4,000 scientists and 8,000 Digital talents, L’Oréal is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse. We are committed to social and environmental sustainability.
Freedom to Go Beyond. That’s the Beauty of L’Oréal.