Are you a media mastermind with the strategic vision and analytical prowess to redefine beauty's digital landscape? Do you thrive on data-driven strategies, innovative partnerships, and crafting impactful campaigns across diverse media channels? If you're ready to make your mark and lead our media transformation, L'Oréal has a challenge for you! We are currently looking for a Media Manager, based in Copenhagen. We want to hire great people with unexpected ideas, the ability to challenge the status quo, and ready to shape and disrupt the future of beauty. “Run it as your own business” is our mantra. Got what it takes?  

Your mission…   

As a Media Manager in the Consumer Products Division, you will lead and develop the media strategy for a range of brands of the division with a strong ROI and test-and-learn mentality. You will play a key role in driving our first-party audience and data acceleration, championing performance media best practices and be the expert on media reporting tools. You will own the relationship with our media agency, ensuring seamless campaign activation and alignment with brand priorities. In this role, you will play a key role in the digital transformation at L’Oréal, and you report to the Division Media Lead.

You will…

Lead 360° media strategy & planning:

• Partner with marketing and agencies on brand campaigns.
• Be the primary media agency contact.
• Drive key media topics and implement best practices (Rules of Engagement, Media Mix Modelling, Test & Learn).
• Define divisional performance media strategy and 2P retailer data governance.
• Lead retailer Joint Business Plans (JBPs) involving media.
• Ensure compliance with L’Oréal Golden Rules.

Analyze data & manage paid search:

• Be the expert in media reporting tools.
• Drive 1P audience growth (SEA priority) while maintaining SEO knowledge.

Optimize content & performance:

• Boost creator content to drive Advocacy & Influence KPIs.
• Drive success of digital services in media with Online Business Managers.

Collaborate cross-functionally:

• Work with CMO & Ecommerce teams on L'Oréal's digital transformation.
• Lead a specific beauty category (skincare, hair, or makeup) and share learnings.

We are looking for...

• Minimum of 2 years of experience in media, preferably within the FMCG sector.
• Demonstrated expertise in digital marketing landscapes and emerging platforms.
• A genuine passion for the beauty industry and a strong understanding of current beauty trends.
• Highly motivated and results-oriented, with a proactive and entrepreneurial approach.
• Exceptional communication and interpersonal skills, fostering effective collaboration with cross-functional teams and stakeholders.
• Proven ability to develop and execute data-driven media strategies aligned with business objectives.
• Solid understanding of online and offline retail dynamics, with a preferred focus on the mass beauty market.
• Proficiency in media performance management and analysis, with a focus on optimizing ROI.
• Demonstrated ability to think creatively and innovatively, developing "out-of-the-box" media solutions.
• Strong analytical skills to interpret data, identify trends, and make informed recommendations.
• Experience with platforms like Meta Business Manager, TikTok Business Manager, DV360, Google Ads, and Google Analytics is a plus.

We are looking for our new Media Manager to start as soon as possible. The employment is permanent. Applications are reviewed on a rolling basis, so do not wait to apply. We welcome everyone to apply no matter your gender, ethnicity, physical abilities, religion, or sexual orientation.  

What’s in it for you? 

We offer you great level of responsibility from the very start, challenges and opportunities including an individual career plan, coaching leadership, an extensive catalogue of trainings and e-learnings, competitive personnel benefits, modern offices, and a dynamic and international working environment with engaged and skilled colleagues. Our Nordic organization counts close to 1000 employees based in the four Nordic capitals – with 500 of them based in City. 

Who are we? 

Leading the world in beauty and pioneering the world of beauty tech, we are more than 90,000 employees across 150 countries and have a unique portfolio of 37 international brands. In 2024, the Group generated sales amounting to 43.48 billion euros. We push boundaries to stay ahead, delivering innovation and digital solutions that bring beauty to all. L’Oréal embraces entrepreneurship, allowing you to conceptualize ideas and bring them to life in an agile way. Your job is your innovation playground. 

At L’Oréal, we define success as making a positive, conscious impact. For 115 years, we've devoted ourselves to fulfilling beauty aspirations worldwide. Our purpose: to create the beauty that moves the world. We offer the best in quality, efficacy, safety, and responsibility, celebrating beauty in its infinite plurality. With 21 research centers globally and a dedicated team of over 4,000 scientists and 8,000 Digital talents, L’Oréal is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse. We are committed to social and environmental sustainability. 

Freedom to Go Beyond. That’s the Beauty of L’Oréal.