In L'Oréal, for more than a century, we have devoted our energy, our passion and our competencies solely to one business: beauty. It is a business rich in meaning, as it enables all individuals to express their personalities, gain self-confidence and open up to others.
L'Oréal has set itself the mission of offering all women and men worldwide, the best of cosmetics innovation - in terms of quality, efficacy and safety - by meeting the infinite diversity of beauty needs and desires all over the world.
Our Company is present in 150 countries with more than 90.000 employees and 37 international complementary brands, like L'Oréal Paris, Garnier, Maybelline, Nyx Professional Make-up, L'Oréal Professionnel, Kérastase, Redken, Essie, Lancôme, Biotherm, Helena Rubinstein, Yves Saint Laurent, Giorgio Armani, Ralph Lauren, Cacharel, Vichy, La Roche-Posay, Prada etc.
In L'Oréal Hellas, we are a team of more than 750 employees, and we mostly specialize in the fields of marketing, business development, finance, supply chain, accounting, customer service and HR.
Media Lead
Professional Products Division
L’Oréal Professional Products is the leading company in salons across the world; it’s the division for entrepreneurs that continuously create the future marketplace.
For people that can thrive via developing the business of our partners, some of the best salon artists in Greece, understand our consumers and develop our education and sales teams.
The Role…
As a “Media Lead” you will lead and develop total media strategy for PPD, in close collaboration with CDMO, for and with brands. Are you ready to help L’Oréal grow stronger connections between our consumers and our brands, products, and teams?
You will…
- Communicate and apply CDMO frame to division adapt and align with Zone Div & ROE
- Lead 360 media planning and channel strategy, aligning with business goals and brand priorities, collaborating with CDMO
- Oversee media campaign execution, maximizing ROI and adhering to Golden Rules
- Define and drive the divisional 1P/2P media strategy and governance
- Strategize boosting advocacy across channels to help drive core A&I KPIs
- Set, monitor, follow-up, communicate, learn and improve digital performance KPIs for the divisions aligning with CDMO team
- Explore/evaluate new media channels/technologies with CDMO team, driving innovation and a "digital-first" approach.
- Fuel CDMO team with division priorities and challenges along with best practices
- Define and drive the divisional performance media strategy and governance of Retail Media and “Fair Value” assessment
- Lead media aspects of retailer Joint Business Plans (JPBs) with Commercial/E-commerce teams, establishing KPIs and priorities
- Implement Search Strategy (Paid & Organic), while securing the right content and Search Golden Rules
- Develop measurement testing framework with agency and ensure GLA is being applied for your market in conjunction with CDMO
- Manage and mentor the division, providing coaching and development opportunities
- Be the main point of contact for cross-brand and multi-divisional digital projects, CDMO team and media agencies
You have…
- Bachelor or master’s degree in Marketing, Business Administration, or relevant field
- 3-5 years of relevant experience in marketing, with focus on performance media
- Media expertise and strong knowledge of tools and media platforms (Contacts, Media Dashboards, Media Agency Dashboards etc)
- Optimization and excellence mindset
- Team engagement and networking ability
- Experience in strategy setting
- Excellent Communication & Presentation skills
- Excellent command of Greek & English Language (written & verbal)
You are…
Strategic. In the way of thinking & having the ability to react and adapt quickly, following the market needs.
Entrepreneurial. Every single day, you spot opportunities to shake things up and change the world for the better.
Driver. There’s no blueprint for the future. You’ll have to design it.
Only human. You’ll screw up sometimes, but you have no fear of failure because you’re smart enough to learn from mistakes.
Ambitious. You crave success and we’ll support you all the way. That way, we all win.
Respectful. Whether you’re talking to our CEO or anyone else, you treat everyone the same.
One of the gangs. Even if you’re Superman or Wonder Woman, you recognize that teams are the real heroes. And so, do we.
Open. To new ways of doing things. To other people’s (sometimes crazy) ideas.
You. You’re real. And you’re true to yourself. We cherish and celebrate diversity, so you’ll feel right at home whoever you are.
Does it sound like you? #weareloreal and we are thrilled to receive your CV and potentially meet you!