JOB OVERVIEW

Trade Marketing Intern

 

 LUAE

FUNCTION

 

CPD

BRANDS

MASS

 

 

Entry level / Mid-career / Managerial

 

 

Direct: 0

Indirect:

 

 

 

 

 

POSITION DETAILS

Permanent    Temporary    Intern

-           Translate the brand ambitions and ATL plans into on-ground activity calendars - when the big moments are, suggested level of support by retailer based on With market, shopper and consumer knowledge.

-          Support in updating the Activity Calendar along with owning it.

-          Lead the continual review of promo strategy by channel by retailer, with inputs from other functions, in order to shape the promo plan accordingly

-          Design differentiated plans by retailer covering activities, exclusivities, digital support…

-          Work closely with the in house designer in ensuring all retailer leaflets and artworks are submitted on time

-          Build, apply and track Window consistent 3D design planogram and artwork aligned with brand strategy

-          Update and cascade the Monthly Newsletter to all relevant stakeholders and gather feedback and insights to optimize future letter

-          Develop and own the SOS (share of shelf) Tracking Sheet

-          Update weekly and enhance the Competition Tracking Tool

-          Evaluate Activations ROIs and Share learnings, Best Practices & Competition Activities

-          Lead and own the Merchandising Execution Tool

-          Read and analyze Sell-out reports and suggest best product placement plans per SKU for top performers and slow movers

-          Track all POSM in market

-          Reduce and track stock cover of POSM in storage (warehouse)

-          Ensure the smooth and timely production of all POSM, finding efficiencies in spend whilst upgrading our on-ground presence

-          Manage activity plan on-ground implementation ensuring excellence in execution (POSM, promo mechanics, planograms) by working closely with agencies

-          Ensure POSM budget spend is as per the alignment with finance with no overspend

-          Liaise Trade Marketing communication with Commercial & Distributor Teams

-          Consistent market visits to monitor on ground activities

 

  • Bachelor / Masters Degree
  • 2+ years

Professional Competencies

-          Understands and integrates market & category’s specificities of Beauty

-          Experienced in defining customized strategies by retailer and translating them into actionable plans

-          Used to being the communication interface with different stakeholders (commercial, procurement, distributors, marketing…)

-          Able to drive strategies from data analysis (sell-out, promo, ROI etc..)

-          Understands customer path & shopper experience, ensures POSM designs are shopper centric and cost efficient

-     Builds customized activity calendars and ensures excellence in execution

-     Acts as business driver, works well in cross-functional teams

Written & spoken language : English

 

  • Mandatory Excel Skills
  • Power point and Presentation skills
  • Analytical thinking and problem solving
  • Communication
  • Achievement drive and initiative
  • Knowledge of time, planning, organizing, anticipating and concern for quality
  • Partnering and team working
  • Commercial flair

 

STAKEHOLDERS

 Marketing, Supply Chain, Transport, Commercial, Finance, Distributors

 

 Agencies

 

  • Innovative and creative
  • Problem solver
  • Time efficient
  • Performance monitor
  • Budget Negotiator