Luxe Division_Helena Rubinstein_Product Manager
[JOB SUMMARY]
Orchestrate the animation, launch, and push the growth of pillar products with well understanding of market and consumer expertise to contribute to growth for the brand and the consumer relationship.
[CORE WORK ACTIVITIES]
Product marketing (50%)
- Collect and analyses consumer and market insights and competition strategies to make recommendations to management
- Implement new launches, maintain growth in pillar products, and animate core catalog
- Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
- Adapt communication material (imagery, digital, point of sale)
- Mobilize and work with other departments (sales, logistic, education, etc. ) and partner agencies to build a broader business strategy
- Ensure sales forecast accuracy
Animation (50%) –Department Offline & Online, other channels with O2O synergy
- Analysis Live Commerce, emerging and potential new market activities. Planning a winning commerce structure, promotion, event, etc for brand
- Develop and support special and sustain animation concept and material, lead to being an excellent e-commerce player brand with related parties.
- Develop and execute CRM activities to recruit customers for On & Offline channels, O2O synergy (Membership, VIP reward program, Recruitment program) under the strategic approach
- Develop and execute VIP Beauty classes (Sales drive or Brand engagement model) with related parties.
[QUALIFICATIONS]
- University graduate
- 3~5 years of experience
- More than 1 year of product management or related experience in the cosmetic industry, preferred in luxury brands.
- Strong project(IMC/360/Digital/Retail) management/drive with entrepreneurship
- Prefer Trade Marketing experience
- Fluent in both Korean and English
- Proficient with Microsoft Excel, PT, Video editing, Short filming, SNS management