Come join us at L’Oréal – the #1 beauty company in the world, spread across more than 150 markets worldwide! We've been leading the beauty industry for over 100 years, constantly evolving with the help of data, tech, innovation, and some serious science power.
Together, we tackle big challenges while making sure we stay highly committed to making the world more inclusive and a better place for everyone & our planet. So, let's team up and create the beauty industry of the future together!
Job Title: (Sr.) Digital & Performance Media Specialist - Kérastase - Professional Products Division
WHO WE ARE:
The L'Oréal Professional Products Division(PPD) is a global leader in the beauty industry, dedicated to providing exceptional haircare solutions to salon professionals and their clients. With renowned brands like L'Oréal Professionnel, Kérastase, the division offers a comprehensive range of innovative products and tools that empower hairdressers to unleash their creativity and deliver outstanding results. Through cutting-edge research, advanced education programs, and a commitment to sustainability, the division sets new standards in the industry, driving excellence and elevating the artistry of hairdressing. With a focus on collaboration, technical expertise, and trend-setting innovation, the Professional Products Division continues to shape the future of professional haircare, inspiring professionals and clients worldwide.
A DAY IN THE LIFE:
Develop & execute media strategy to reinforce the brand positioning in the market while ensuring marketing and communications to be in line with each other and towards developing consumer engagement and loyalty.
- Facilitate scaling brand awareness through various media channels its aligned with brand’s marketing strategies.
- Create and implement digital marketing strategy including social media strategy and digital campaigns with yearly, quarterly, and monthly execution plan.
- Be responsible for channel strategy and final stages of implementation and publication.
- Actively participate in marketing planning working with the team by providing any media related input.
- Manage the relationship with marketing & ecommerce team and work closely on developing the digital marketing strategy, resolving issues and coordinating execution between performance marketing and awareness through paid, owned, earned media.
- Analyze media performance with trackable KPIs to deliver insights, identify new opportunities and generate innovative ideas for value creation.
- Use analytics to track and understand the consumer experience across channels (Web, Retail, Call Center, Mobile, Social Networks, and Media)
- Bring innovation and is always forefront of the new media frontiers and experimentation: precision advertising, real time buying
- Management of search & display AD operation: Management of budget, keyword, bidding, materials, performance, agency, etc
- Handle internal stakeholders and external agency such as display AD, search engine AD
QUALIFICATION:
- Education : University graduate
- Year of Experience : 6+ years
- Experience:
Matured experience in media buying & operation and digital campaigns
Required knowing how to set up a strategy rather than a task-oriented experience
Naver media full funnel planning skills & experience preferred
Luxury FMCG industry preferred
Any digital media campaign project leading experience is a plus
- Language: Fluent in both Korean and English
- Other skills: Proficient with Excel, PPT
WE ARE ENGAGED & COMMITTED:
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.
The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion or any other characteristics protected by law.
We are proud to be an equal opportunity employer.
(*Please attach your updated Eng. resume when you apply.)