Calling all innovators, disruptors, and dreamers!  

Join us at L’Oréal, the world's #1 beauty company present in over 150 markets. For over a century, we have been transforming; fueled by data, tech, innovation, and science. Together, we tackle big challenges while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. So, let's team up and create the beauty industry of the future together! 

Job Title: CRM Manager – CMO- Luxe Division

WHO WE ARE:

In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our Division has an unrivalled portfolio of 23 aspirational brands (Yves Saint Laurent, Khiels, Lancôme, Prada, and Urban Decay to name a few) and an incredibly talented team of 28k experts, making it perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.

A DAY IN THE LIFE:
Based on L'Oreal Korea Luxe Division's CRM strategy roadmap and North Asia CRM project, we are seeking for a CRM Team Manager for D2C Company evolution 1) to build & upgrade CRM ecosystem (CRM Solution, Analytic Tool, Customer Data Platform), 2) to lead campaign optimization/automation, 3) Lead CRM transformation with strong & agile CRM team, Luxe CRM community members together!

CRM Strategy & Leadership:

• Develop and implement a comprehensive Luxe Division CRM strategy, including vision, objectives, KPIs, and roadmap. Ensure alignment with overall business goals and North Asia CRM team's direction. 
• Provide clear guidance and support to brand teams to ensure consistent CRM practices across the division.
• Collaborate with North Asia CRM team to define and track key performance indicators (KPIs), share best practices, and contribute to zone-level CRM projects and initiatives. 

CRM Campaign Performance & Optimization Support:

• Provide data-driven insights and recommendations to brand teams to optimize their CRM campaign performance. This includes analyzing campaign results, identifying areas for improvement, and suggesting targeted actions.
• Support brand teams in leveraging CRM automation tools and technologies to enhance campaign efficiency and effectiveness.
• Facilitate cross-brand collaboration, best practice sharing and knowledge transfer among brand teams regarding CRM campaign management.
• Analyze CRM campaign performance data across brands, identify trends and opportunities, and share insights with brand teams to inform future campaigns.

Technology & Data Management:

• Collaborate with the Tech Team and Data Team to build, upgrade, and stabilize the latest CRM mar-tech solutions. (Specify the technology platforms used)

Agency Collaboration:

• Oversee and optimize the strategic projects and daily operations of the CRM agency. 

Budget Influence & ROI Optimization:

• Analyze and track the ROI of CRM initiatives across Luxe brands. Provide data-driven recommendations to brand teams for optimizing their CRM budget allocation.
• Monitor CRM budget spending across brands, identify potential areas for improvement, and provide recommendations for resource allocation.

Key Performance Indicators (KPIs):

• Customer Lifetime Value (CLTV) growth
• CRM campaign performance (e.g., open rates, click-through rates, conversion rates)
• Customer retention rate
• D2C channel growth
• Data-binding rate

WHO YOU ARE:

• Education : University graduate
• Year of Experience : 6+ years
• Experience : 
  • At least 4 years’ experience in CRM campaign/solution/dashboard management (credit card, e-commerce, platform/tech-based startup, foreign company etc.)
  • CRM campaign solution adoption & establishment experience (project leading experience from business/CRM team side)
  • Strong communication skills in English (verbal, reading & writing) and Korean.
  • Deep understanding of data-driven decision making culture & methodology
  • Self-motivated, curious to understand/solve complex problems.
  • Global FMCG & manufacturing brand CRM solution management experience is plus
  • Understanding of CRM tech/system/data is plus
  • Other CRM solution related projects experience is plus 
     (CDP, Loyalty Engine/Offer management/Campaign mart projects etc.)
• Language: Fluent in both Korean and English
• Other Skills: Proficient with Excel, PPT, SQL and any other analysis tool (Dashboard)

WE ARE ENGAGED & COMMITTED:

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.

The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion or any other characteristics protected by law.

We are proud to be an equal opportunity employer.

(*Please attach your updated Eng. resume when you apply.)