- Orchestrate the launches and push growth of pillar products, to contribute to continued growth for the brand and the consumer relationship.
* Collect and analyze consumer and market insights and competition strategies to make recommendations to management
* Implement new launches, maintain growth in pillar products and animate core catalogue
* Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
* Adapt the communication material (imagery, digital, point of sale)
* Ensure high quality of execution (communications, events, podiums) and meet the deadlines
* Mobilize and collaborate with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy
* Manage budget and ensure sales forecast accuracy
* Effectively prepare clear messages for the senior management to present