Key Job Accountabilities 主要職務

To manage brand's digital plan and execution

Define and implement the Digital strategy for the brand; develop and maintain the brand website.

Develop powerful integrated campaigns in line with Marketing, Merchandising, Education and PR activities.

Develop contents to enrich online and offline communications and help the brand reach its awareness and sales objectives.

Gather local needs and find relevant creative partners.

Develop a communication style specific to Digital, more in phase with digital consumers’ expectations.

Ensure a strong presence on social media, with a deep understanding of each network's specificities and consumers' expectations.

Setup target KPIs of digital activities (campaigns, ecommerce, social media), analyze and monitor performances, propose and execute improvements.

Collaborate with HQ digital team to optimize the actions in Japan.

Analyze brand's and competitors' interactive activity to make recommendations to management.

Monitor budget on all directly managed activities.

Must Have Aspects 必須項目

More than 3 years experience in Digital Marketing

Expertise on the digital world, digital communication, media and advertisements

Strong leadership and collaboration skills with external partners (especially media agency)

Business level English

Preferred Qualification 希望項目

FMCG (not necessarily from cosmetic business) background

Good networking skills and ability to animate a worldwide Digital community

Strong understanding of media buying and digital advertising strategies

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