Key Job Accountabilities 主要職務            

Develop paid, earned, owned strategy at division level through co-working with local and global counterparts            

Generate business impact through rolling out success cases between brands            

Identify growth opportunities and to identify solutions by analysis using various tools and data            

Contribute to digital upskilling of the division by providing guidance and support to brand teams            

To manage brand's digital plan and execution            

Define and implement the Digital strategy for the brand; develop and maintain the brand website.            

Develop powerful integrated campaigns in line with Marketing, Merchandising, Education and PR activities.            

"Develop contents to enrich online and offline communications and help the brand reach its awareness and sales objectives. 

Gather local needs and find relevant creative partners."            

Develop a communication style specific to Digital, more in phase with digital consumers’ expectations.            

Ensure a strong presence on social media, with a deep understanding of each network's specificities and consumers' expectations.            

Setup target KPIs of digital activities (campaigns, ecommerce, social media), analyze and monitor performances, propose and execute improvements.            

Collaborate with HQ digital team to optimize the actions in Japan.            

Analyze brand's and competitors' interactive activity to make recommendations to management.            

Monitor budget on all directly managed activities.            

Must Have Aspects 必須項目             

More than 5 years experience in Digital Marketing            

Expertise on the digital world, digital communication, media and advertisements            

Knowledge on latest digital advertisement technology and solutions            

Strong leadership and collaboration skills with external partners (especially media agency) and internal partners (brand team, corporate teams)            

Strong strategic thinking, project management and execution skills            

Business level English            

Preferred Qualification 希望項目             

FMCG (not necessarily from cosmetic business) background            

Good networking skills and ability to animate a worldwide Digital community            

Team management experience            

Strong understanding of media buying and digital advertising strategies