Key Job Accountabilities  主要職務


1. DIGITAL CONTENTS PLANNING: 25%

・Collaborate with the business unit manager and product managers to develop a strategized, up-to-market trend, consumer-centric, disruptive contents plan.

・Present and align with the zone and countries on a regular basis

KPI: Quality of proposal, strategy, market insight, alignment with partners


2. DIGITAL CONTENTS PRODUCTION FOLLOWING MEETING AND PRODUCT DEVELOPMENT TIMELINE: 50%

・Produce contents with project managers, digital agency, equancy, aligned with the big idea communication, strategized with clear content strategy along consumer journey, consistent to brand’s aesthetics and quality

KPI: Feedback from countries and zone on factual and qualitative basis, MAD of contents


3. MARKET UNDERSTANDING AND SYNTHESIS: 10%

・KPI: Liaise proactively with HQ, relevant agencies and blogs to report interesting digital trends and promote disruptive, relevant content and format for the contents development


Must Have Aspects 必須項目

・digital contents creation

・digital communication


Preferred Qualification 希望項目

・digital active (SNS etc)

・trend forward

・makeup lovers

・luxe sensitivity

・other general qualification: high communication skills



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