Key Job Accountabilities 主要職務
・Develop and implement the global e-commerce D2C strategy
・Ensure online brand expression and visual consistency across all markets and D2C platforms
・Lead the developement of digital services and online innovations for D2C platforms (O&O) to enhance the customer experience and increase conversion rate.
・Boost the O2O customer experience by working closely with Retail teams and CRM to support the development of O&O digital services
・Upgrade brand master website with the lastest optimizations and ensure local implementation.
・Support the global e-commerce expansion by supporting local ecommerce D2C opening
・Improve e-commerce KPIs through effective acquisition and retention strategies online such as SEO and SEM, replenishment program, etc.
・Analyze e-commerce KPIs performance and share key monthly insights with management followed by action plan.
・Collaborate with global and regional teams, and external partners, to stay up-to-date on best practices to be shared with all relevant departments
Must Have Aspects 必須項目
Ability to manage multiple projects simultaneously
High skills for problem solving, negotiation and business development
In-depth knowledge of L'Oreal metier, products and brands
expertise in Ebusiness and brand.com management (ex: SFCC)
Mastery of the competition, market trends and consumers
Sense of beauty and fit with cosmetic industry
Business-level English
Preferred Qualification 希望項目
4-year experience on e-commerce
Beauty industry and/or FMCG experience & passion for the beauty industry
Understanding of the Chinese beauty consumer and market landscape
Knowledge of creative software such as Adobe Photoshop & Illustrator