• Be the expert of the brand/category/segment with an in-depth understanding of consumer and market facts as well as trends and insights 
  • Continuously share findings and make recommendations to or with Manager, zone and DMI to create the opportunity that local needs that are integrated into international plans • Develop and drive strategic and mid-term operational plan (launch plan, promo plan, media plan etc.) in alignment with Manager to deliver yearly budget targets. Drive the ambition plan of brand/segment/category for the upcoming business years integrating brand strategy to create the opportunity to over-deliver yearly budget targets • Manage the local product portfolio to maximize hero propositions and identify and drive the complementarylaunches • Collect and analyze consumer and market insights, competition strategies and proactively propose activities and promotions to Manager and collaborate on strategic projects directly together with Manager • Manage A&P budget independently with the respective category controller and ensure forecast accuracy with the respective category demand planner • Manage his brand/segment/category by mobilizing peer functions in interface departments (sales, supply chain, controlling, category management, CMI, etc...) and make recommendations to Manager • Be the daily contact for all partner agencies to drive and execute efficient in-store campaigns as well as media campaigns and integrated marketing campaigns (media agency, creative agencies and content factory)