Job Description

  • EC live stream performance overview & strategic consulting, both KOL & store live for all EC platforms
  • Lead on live stream innovation projects ( i.e. live stream new business opportunities explored , group level live stream project optimisation and etc.) and coordinate on live stream internalization
  • Set up solid KPI frame with business thinking and well apply to campaign design
  • Collaborate with cross function lines include brand EC team, crop CDMO team, Buycoor to conduct pilot campaign and on-going optimization.
  • Analysis on both KOL live & store live performance from both EC media efficiency and business impact prospective and to build best POCs.
  • Internal workshop to share the learnings/findings on regular basis, workout action plan for the POCs rollout across brands.


  • Experience in live stream with multi-platform
    • Live stream annual/ monthly phasing planning
    • Cross platform live stream monitor & analysis
    • Optimization on EC formats (know-how)
    • Understand live stream eco-system
    • Skilled with live stream relevant tools/data system
  • Communication & Project Management
    • Real team worker
    • Good communicator via both paper work and presentation