La Roche-Posay is the number 1 dermocosmetic brand worldwide, recommended by 90,000 dermatologists. Driven by our values of courage, commitment and love, we partner with dermatologists and experts to design innovative skincare solutions for the most fragile skin and be useful to people.
La Roche-Posay has been pioneering dermatology since its creation in 1975, working in close partnership with dermatologists. The brand conducted more than 600 clinical studies on 90,000 patients and is now striving to make dermatology accesible for everyone through tech.
Are you a strong digital talent with interesting experience and have a proven track record? Is it your passion to work with the market leader in the world’s largest beauty company? And are you ready to take on leading digital role for dermocosmetic brand as the first of several steps in your L’Oréal career? Then you must be the digital star that we are looking for – Digital Manager for La Roche Posay/CeraVe in Active Cosmetics Division!
As a Digital Manager you will be responsible for:
- Development and execution of digital strategies for dermocosmetic brand including media campaigns, social media, influencer marketing, CRM, brand website content (b2b & b2c) and E-retail and content management
- Be media efficiency leader
- Place consumer insights at the heart of the marketing to improve online consumer journey/path to purchase and develop new initiatives to drive online purchases and consumer experience
- Support marketing to develop innovative and meaningful content to nourish the consumer experience for online touchpoints: campaigns, social media, CRM, services, online retail, etc.
- Manage the relationship with Digital agencies
- Data management, monitoring the effectiveness and ROI analysis
- Be responsible for branded site management (own website), providing content to client’s site
- Manage brand content in Opera/Salsify
- Cooperation with a creative agency in the preparation of a set of campaign materials
- Monitor digital performance and consumer engagement
- Manage online consumer profile generation: e-retailer data/ websites/ Google Analytics
- Own the Search (SEM/SEO) implementation
- Create E-Commerce activation strategy for the brand and propose E-Commerce opportunities
- Manage E-Commerce related digital projects
- Leadership in corporate digital projects implementation for managed brands
- Strategize Ratings & Reviews approach (incl. e-retailers)
- Manage budget for digital media (all touchpoints), Ratings & Reviews and database activation given by the brand
- Drive consumer CRM strategy and execution for campaign activity working closely with partner agencies
- Be in charge of CRM management – database acquisition (lead generation) and activation loyalty
- Maintain an understanding of the latest digital opportunity and trends in consumer interaction and inspire the teams with those possibilities
- Cross cooperation with Marketing, Business Development and Medical & Education teams inside the company as well as drive digital upgrade
You’re the perfect match if:
- You have at least 5 years of experience as Digital Leader within agency / media house or inhouse, where power brands are part of your everyday work and leadership within complex environments consisting of variety distribution channels.
- Have great knowledge of digital landscape, trends and network
- Have experience in working with digital tools like: Campaign Manager, Display & Video 360, Google Marketing Platform, Google Analytics 360 and others
- Have proven track of digital transformation within companies
- Have practical experience in managing cooperation with media houses / agencies / stakeholders
- Great leadership ability and natural ways of inspiring your environment
- Are analytic and detail-oriented professional
- Are Fluent in English
- Are pro-active, entrepreneurial individual with a constant drive for results
- Have great communication skills – ease in establishing network
We offer:
- Friendly and dynamic work atmosphere in diverse environment of the market beauty leader
- Plenty of opportunities to grow – cross-divisionally and functionally
- Rich e-Learning package
- New Activity Based Working office in the heart of the city
- Attractive benefit package including: sports card, private health care, life insurance, pension package and internal boutique with a discount, product allocations and many more
- Annual bonus system
- Community engaged in Sports and CSR activities.
We are open for candidates with disabilities.
If you would like to participate in the above-mentioned recruitment process, it is mandatory to include in your resume the following closes:
“I agree to the processing my personal data by L’Oréal Polska Sp. z o.o. with its registered office at Grzybowska 62, 00-844 Warsaw included in the CV, recruitment form and other application documents for the purpose and the scope necessary to carry out the recruitment process for the position of Digital Manager – Poland & Baltic Hub“*
[] I agree to the processing of my personal data included in the CV, recruitment form and other application documents for the use in the future recruitment by L’Oréal Polska Sp. z o.o. with its registered office at Grzybowska 62, 00-844 Warsaw.
*- mandatory field
Information clause
The controller of personal data is L’Oréal Polska Sp. z o.o with its registered office in Warsaw (00-844) at Grzybowska 62. Contact with the Data Protection Officer and additional information about the personal data processing carried out by the Company is possible via e-mail address: [email protected]
The processing of personal data is carried out for the purpose of the recruitment process in accordance with Article 6(1)(c) of the General Regulation on Personal Data of 27 April 2016, (hereinafter GDPR). Data processing to a wider extent than resulting from the provisions of labour law, for the purposes of the future recruitment processes will be carry out on the basis of the given consent with accordance with Article 6(1)(a) of the GDPR.
Your personal data will not be disclosed to other entities without your prior consent. Your personal data may be made available and at the request of entities authorized to do so under the law. The controller may, by means of a written contract, entrust to another entity the processing of your personal data to the extent and for the purpose necessary to perform the service. Your personal data will not be transferred to a third country/international organization.
Your personal data will be kept for a period of 2 years from the end of the recruitment process – in which case these data will be processed until the consent is withdrawn.
You have the right to access their data, rectify, delete, object, limit processing and transfer. Your consent may be withdrawn at any time. Withdrawal of the consent will not affect the lawfulness of the processing of your personal data that was made on the basis of your given consent before its withdrawal. A declaration of withdrawal of the consent to the processing of your personal data should be sent to the e-mail or postal address indicated above.
You have the right to lodge a complaint to the President of the Personal Data Protection Office if you feel that the processing of your personal data violates the provisions of the GDPR.