Role:                           Consumer Market Insights Manager   

Reports to:                 Country Managing Director  

KEY JOB ACCOUNTABILITIES:

Create, contribute to and frame the CMI strategy to influence the growth of the zone/country business, be accountable for the quality of the results, relevance and actionability of learnings.

·        Build the local CMI Roadmap (plan, budget) by prioritizing, selecting key topics and mobilizing the right resources.

  • Work closely with the divisions General Manager’s on marketing and sales, to actualize product and service information.
  • Lead the country Consumer and Market Insights program.

·        Define guidelines for the business divisions on strategic target penetration.

·        Integrate market data and insights into consumer studies and analysis.

·        Set up organizations / project teams, governance, tools and methods adapted to the realization of the country business strategy (benchmark).

·        Communicate, advice and influence (in the daily life or strategic meetings) the right levels in the organization to impact business decisions.

PROFESSIONAL & TECHNICAL COMPETENCIES

CONSUMER RESEARCH INNOVATOR

  • Guides and challenges business needs into a brief.
  • Adopts relevant leading-edge tools including digital.
  • Identifies, selects and challenges new and existing external partners.
  • Leads research projects until results integration.

 DATA INTEGRATOR

  • Is future oriented & detects new trends
  • Drives, collects and analyses data (brand, product experiences, market & shopper)
  • Integrates social insights data
  • Is statistics savvy & makes numbers meaningful
  • Summarizes and leverages 360 data (incl Digital, CRM, Media , Retailers…)

CONSUMER CHAMPION

  • Builds & transmits a consumer centric culture.
  • Communicates insights with impact, clarity, and conviction.
  • Collaborates effectively with different internal and external expert communities.

BUSINESS INFLUENCER

  • Acts as strategic business partner.
  • Transforms insights into business opportunities.