I am the COMMUNICATION & ADVOCACY MANAGER and I am the expert of consumer engagement. I own the connection to our consumers in the social media landscape, acting as the voice of the brand. I drive social engagement through influencer management, content creation and presence on relevant social platforms. I am responsible for the delivery of successful brand events and influencer and press relationship building. I remain the press and influencer point of contact at all times.


       Define the brand social media strategy as well as the social media calendar and work with other flower team members to ensure execution is consistent with the overall brand strategy

       Manage social media & PR brand budget

       Plan strong social media & influencer activations driving to online business

       Monitor social media brand content & manage UGC

       Plan social media calendars by retailer to support new launches and pillars

       Manage brand local pages (FB & IG) and agency

       Define a PR strategy for the brand & activation calendar

       Manage a consistent list of influencers together with agency

       Responsible for creating relevant local content in line with the brand DNA and strategy

       Plan strategic PR events to increase the brans awareness in the region

       Responsible for setting a strong PR seeding strategy & execution

       Own Community management / Tone of voice guidelines and decision workflow with agency

       Work with Digital Expert Community and Director to further develop the social media management expertise

       Follow the Social Media discussions & reports competition/Trend alert 

       Be the voice of the markets to zone/DMI on the social media & PR topic

       Identify, manage and engage influencer communities

       Develop product/brand awareness & community engagement