• Build a strong partnership and intense working relationships with key accounts 
• Manage accounts sales growth and profitability in line with BU/entity objectives 
• Create and implement an annual business plan taking into account all levers of growth: commercial agreements, marketing actions, education, merchandising and retail opportunities, profitability, trade terms 
• Monitor the accounts performance against business plan and develop alternative strategies when needed 
• Communicate critical business information to the appropriate internal contacts for action 
• Develop and manage the team. Ensure development of expertise and know-how and support organization changes