Job: Category Trade Marketing Manager
Category: Cosmetics + Skin Care
Reports to: Business Development Manager
KEY JOB ACCOUNTABILITIES:
This position will manage the cosmetic and skin care categories across account channels, shopper and overall trade marketing and category strategy. This role will analyse data to develop category strategy and support the Commercial teams. Additionally, will track and analyze daily account trade activities ensuring tactics align to overall brand and channel strategies for multiple brands.
• Develop key shopper & category insights and compelling category vision
• Proactively and collaboratively work across Brand and Customer to determine strategies that can effectively be used as a lever to grow revenue and improve profit for the organization (develop triple win scenarios)
• Combines internal & external data & insights to drive meaningful decision making
• Establish ways to optimize distribution & visibility of Loreal products in the retail environment.
• Establish ways to execute a win win scenario for the category at store level
• Identify growth drivers for the category & customer initiatives to support them.
• Provides analytical inputs on category and regional opportunities, including Competitor activation tracking.
• Support the commercial team in their business plan alignment with retailers, with the relevant shopper and category insights, market and category reviews, and during retailer presentations.
• Daily collaboration with the Sales and Marketing teams is required to implement, monitor and improve processes to link all marketing activities with the activities of the commercial team designed to increase sales and brand/category presence.
• Tracking and improving promotional grids to ensure flawless execution of retailer specific promotions as guiding the business of how and when to promote.
• Develops, manages and executes customer engagement programs, including but not limited to Promotional Activity, New Product Launches, B2C directed programs and ensuring all ATL media planning are aligned with BTL activities.
• Develops impactful presentations for sales proposals, custom account marketing to drive incremental business
Important to note:
• This advert represents general position information & is not exclusively contractually binding;
• Internal applications: Make your N+1 aware of your intention to apply for internal vacancies
within another L’OREAL S.A Division;
• Should you refer applicants for a role, please consult the Employee Referral Policy & submit your
motivation at the time of making the referral.
C1 - Internal use
• Involved in the New product launch process and tracking accountability across internal stakeholders.
• Leads the strategic alignment throughout all shopper specific activations, aligned to company, customer and partner priorities.
• Designs, implements, and interprets custom / syndicated market research to anticipate competition, market trends and translate consumer/shopper attitudes into new business and branding direction.
• Evaluates and analyzes trade results and makes timely modifications along with providing strategic counsel to commercial teams
• Involved in creating and responsible for ensuring excellent execution of all shopper marketing tactics in store, including POS( permanent and temporary), displays, merchandising programs, loyalty programs, coupons, sweepstakes, sponsorships and more.
• Ability to think out of the box and improve processes to better link marketing and commercial activities will be critical to success.
TECHNICAL / PROFESSIONAL & PERSONAL COMPETENCIES REQUIRED:
MASTERS COMMERCE FUNDAMENTALS
- Activates Business Drivers
- Pursues turnover and profit optimization
- Stays up-to-date with market, consumers& competitors
- Builds on categories Shopper insight & consumer insights
DEVELOPS CUSTOMER CENTRIC BUSINESS
- Collects and connects comprehensive knowledge about the retailer/prescriber/Salon
- Influences the retailer/prescriber/Salon
- Builds retailers development plans
- Manages intermediate agent relationships
- Adapts brand distribution strategy
- Collaborates across functions
BUILDS SELLING PROPOSITION & NEGOTIATE
- Builds Selling stories for specific initiatives
- Sets negotiation priorities
- Conducts Win-Win negotiation
- Ensures compliance
MONITORS SELL IN & SELL OUT EXCELLENCE
- Forecasts business with accuracy
Important to note:
• This advert represents general position information & is not exclusively contractually binding;
• Internal applications: Make your N+1 aware of your intention to apply for internal vacancies
within another L’OREAL S.A Division;
• Should you refer applicants for a role, please consult the Employee Referral Policy & submit your
motivation at the time of making the referral.
C1 - Internal use
- Drives Point of Sales field execution & tracking
- Follows-up & controls
- Masters brand selling scenarios
- Manages BA/DA staffing & relationship
EDUCATION & EXPERIENCE
• B Com or equivalent commercial degree
• 2+ years experience leading shopper marketing, trade marketing, or category management for a FMCG is required
• Prior experience leading/executing trade marketing programs within SA Mass specific Retailers is highly desired.
• 2+ years experience in working closely with syndicated research providers- Nielsen or IRI databases.
• Solid category management skillset - can lead and share expertise.
• Previous brand management experience is not required but desired.
• Solid financial skills to included P&L analysis and other financial analyses.
• Excellent MS Power Point skills is required with experience crafting powerful brand presentations
• Results-oriented, strong leadership skills, strong written and oral communication skills
• Strong project management skills.
• Ability to handle multiple projects and deadlines simultaneously. Attention to detail.
• Must be able to travel up to 30% of the time
• Proven track record of driving category growth and increasing overall market share for major FMCG brands
L'ORÉAL COMPETENCIES
• Innovator
• Strategist
• People Developer
• Integrator
• Entrepreneur