BRANDSTORM is the ultimate innovation competition organized each year by L'Oréal Group, for students and graduates between the ages of 18 and 30. In 2022, over 83,000 students participated in BRANDSTORM, focusing on the themes of inclusion, sustainability and technology.

This year, L'Oréal is inviting you to explore new horizons with the theme: "Crack the new codes of beauty" using AR, VR, AI & Metaverse. Imagine the possibilities! Participating in BRANDSTORM means you'll get to challenge yourself with a real-life case from L'Oréal, be coached by L'Oréal experts, and obtain a Brandstorm certification. You'll also have access to the Salesforce training platform and the chance to be selected for an internship at L’Oréal Morocco.

You are welcome to participate to BRANDSTORM if you are :

- a student or young professional with any academic background

- between 18 and 30 years old

- an innovator with a collaborative mindset

As a participant, you will :

- Take part in an international entrepreneurial experience

- Obtain a BRANDSTORM certification (EOCCS certified)

- Get access to the Salesforce training platform

- Be coached by L'Oréal experts

- Increase your chances to land an internship/position at L’Oréal


The winning team will have the opportunity to :

- Participate in a 4-week hackathon

- Present their project at the VivaTech Summit

- Participate in a 3-month intrapreneurial mission at L'Oréal headquarters in Paris

Next steps:

1-Register on Brandstorm website, and form your team as soon as possible

2-Benefit from trainings and Masterclasses from L'Oréal experts

3-Submit online your project by March 10th 2023 (3-slide presentation, 1 minute video)

4-Get a chance to take part in a 4 weeks Global Hackathon

The registration for BRANDSTORM is currently open and will close on March 10th. Don’t miss out, register at

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