Do have a passion for influencer marketing? Do you know what it takes to create scroll stopping content? Are you obsessed with finding the hottest talent on TikTok? Do you know what it takes to go viral? We are looking for an Assistant Social Brand Manager to join the Maybelline team, reporting into the Social Brand Manager, to drive social and content excellence. The Assistant Social Brand Manager will be a key player in driving our advocacy strategy across a range of social platforms. 

A DAY IN THE LIFE 

CAMPAIGN MANAGEMENT

• Manage end-to-end paid influencer campaigns alongside influencer agency WPP, in line with the brand calendar.
• Identify the right talent for all campaigns, with target audience, KPI’s and social platform in mind.
• Ideate scroll stopping social hooks part of the wider 360 marketing campaigns and create content briefs to execute all campaigns.
• Collaborate with internal and external stakeholders to create content excellence across all touchpoints.
• Build influencer campaign strategy slides as part of 360 marketing campaign. 
• Oversee talent contracts, negotiations and fees approval via influencer agency WPP.
• Identify emerging social trends and work quickly to execute agile campaigns

INFLUENCER EXPERTISE

• Be the go-to for identifying ‘hot right now’ and rising talent for campaigns and long-term signings.
• Competitor analysis on top influencer views & engagement drivers and key opportunities for the brand.
• Data driven and strategic decisions building influencer tribes with the full funnel pyramid 
• Strong knowledge of social media platforms to identify the right talent across; TikTok, YouTube, Instagram. 
• Identify the right talent relating to brand strategy with an understanding of both awareness & conversion driving influencers and the role they play.

REPORTING// PRESENTING

• Report back to the business on paid advocacy results, using tools such as Traackr and Power BI.
• Confidently present best in class advocacy activations to the wider business.

WHO YOU ARE

• Obsessed with all things social with a strong understanding of each platform
• Have a strong grasp of UK influencers across top VIP profiles and new up and coming talent.
• Have your finger on the pulse of trends and big cultural moments.
• Understand what it takes to create thumb-stopping content and how to hype up viral products
• A creative soul, with an analytical mind who loves to report on key wins & share what is working & what isn’t.
• Enjoy building relationships with talent and know what it takes to foster strong connections.  
• Have strong presentation skills and can present with confidence.  
• Have a creative eye with attention to detail. 
• Ability to work in a fast paced and demanding workplace. 
• Proficient at creating and maintaining an authentic brand voice across content. 
• Understanding of influencer management and analytics tools.

WHAT WE OFFER

Our people are at the heart of everything we do and play a vital role in the success of our company. We are committed to offering you a package that is fair, competitive, and equitable to help support you to do what you love most, achieve your goals and become the best version of yourself. 

Our range of optional benefits include money-saving offers and exclusive discounts, in addition to health & wellbeing support, development opportunities, flexibility, and leave entitlements. You will also have access to private medical and dental insurance, an enhanced pension, 25 days annual leave increasing after 3 years’ service, an online staff shop with up to 60% off products, access to incredible trainings and monthly talks, enhanced family leave provisions as well as up to 4 weeks paid fertility leave. We also have app partnerships with Thrive for mental health and Peppy Menopause support and an employee assistance service available to all employees for if and when you need it.

WHO WE ARE

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact. In the L'Oréal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable. The Consumer Product Divisions holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. Beyond our four iconic global brands, we have a unique brand portfolio including others like Garnier and Essie.

HOW WE RECRUIT

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.