Strategic Intention

Support the Division’s medical strategy through medical relations, medical detailing and medical communications to increase the advocacy and recommendation of ACD brands by health care professionals and establish the scientific legitimacy and reputation.

CORE COMPETENCIES

Competences Dealing with People

Customer Focus

Strong cross - functional communication skill

Excellent team spirit

Business Competences

Medical Expertise

Clinical Research Experience

Scientific Publication Experience

Ethics and Values

Self-Management Competences

Approachability

Integrity and Trust

Responsibility

SCOPE AND IMPACT OF JOB

Participate in the development of brand medical relations and communication strategy, and adapt the realities to deliver professional and scientific content to the medical KOLs and health care professionals with recommendation and advocacy via medical education to the consumers.

REQUIRED KNOWLEDGE AND EXPERIENCE

Education and Experience: 

·         Major in Clinical Medicine, Master’s Degree or Above, Preferably with Global Education Background
临床医学,硕士及以上学历,海外留学优先

·         Relevant experience >10 years in medical communication or medical affairs, preferably with specific experience in dermatology related fields
从事医学传播或医学事务工作经历10年以上,皮肤科领域工作经历优先

·         Working experience in clinical researches and publications on scientific journals, preferably with specific experience in dermatology related fields
之前参与过临床研究和医学文献发表工作,皮肤科领域工作经历优先

Skills, Knowledge and Abilities:

·         Good experiences with cosmetics or cosmeceuticals, familiar with domestic market operation
 
熟悉护肤品或药妆品牌,熟悉国内医学护肤市场运作流程

·         Strong communication and good interpersonal skill, with strong responsibility, and has lead a team with more than 20 people in the past
具备良好的沟通能力,协调能力,有强烈的责任心,和20人以上的团队管理经验

·         Fluent English in listening, speaking, reading and writing, and solid knowledge of medical terms
英文流利,听说读写俱佳,并且医学专业英语 / 术语基础扎实                                         

PRIMARY RESPONSIBILITIES

1.       Develop the medical influence of our brands and the visibility of the division (Medical Relations)

1)      Devise a partnership strategy with national & regional medical associates and societies, with key opinion leaders and patient associations

2)      Ensure the setting up of medical education events and participation in external events (congresses)

3)      Mobilize and encourage opinion leaders in their consulting, training or representative activities (congresses, digital channels, B2C social media etc.)

2.       Define and pilot the medical detailing strategy in concert with brand management (Medical Visits)

1)      Define each brand’s positioning through targets/medical indications depending on the potential and the local environment, by following global and zonal directives.

2)      Define common and specific territories for brands and synergies to share medical detailing resources

3)      Organize medical detailing networks and motivate regional managers

4)      Work out action plans, budgets, distribution of promotional material, samples and rewards

5)      Drive efficiency and performance based on criteria of prescriptions and sales

6)      Seek out external partnerships

3.       Guarantee the excellence and professionalization of medical detailing (Medical Digitalization)

1)       Implement and guarantee the use of monitoring tools of medical detailing network activity (CRM/CLM platform)

2)      Make sure that initial and ongoing training of teams (environment, pathologies, products, communication techniques) and their assessment are carried out

4.       Ensure that the variety, the scientific quality and the competitiveness of medical communications are maintained (Medical Communications)

1)      Supervise the contents, tools and services for health professionals

2)      Validate medical detailing tools in collaboration with brand management

3)      Implement a multi-channel, both on- and off-line communication strategy (congresses, websites, newsletters, webcasts, social media, press) in line with the marketing strategy and the product plan

4)      Set up international surveys on a local basis and implement local observational studies

5.       Ensure synergies between functions and brands  (Medical Coordination)
- Develop the medical culture
- Work together with the marketing, sales and communication functions

6.      Define organizations and structures to enable necessary changes.
Look after competitor and environmental monitoring of and around medical activity
Ensure training and respect of internal and external ethical standards regarding relations with health professionals.
Ensure that all activities and events are fully comply with the Company’s policies and quality standard, the laws and regulations of the People Republic of China and all the relevant Codes of Conduct
(Medical Compliance)