Activates and execute with excellence the Digital Marketing strategy to develop Love Brands at an international scope. Ensure marketing, communication and commercial converge towards developing the consumer engagement and loyalty. Manage Brands’ Digital Image Identify online and offline drivers for a Love Brand and articulate the digital strategy with the brand positioning Develop creative, qualitative and appropriate content & features to support the brand’s ambition. Develop and manage online brand & product campaigns to raise brand awareness Create, develop, manage communities of consumers and / or influencers and implement the social media strategy to support the brand’s ambition Ensure that all digital activity is consistent with the brand sense of purpose and place consumer insights at the heart of our marketing & business model Execute Digital Strategies Develop a content calendar across all platforms ensuring a constant supply of relevant content. Design strategies/guidelines to drive online traffic to the brand website, track conversion rates and make improvements in consequence by improving the design / content and user experience Plan & optimize with the countries media strategy & investments, ensuring cross-media efficiency, close tracking of results, actionable recommendations Ensure an outlook among competition & other industries: trends, intelligence, and experimentation