Create, drive and lead the CMI strategy for the country according to the local business challenges 
- Drive the insights on consumer & shopper journey for Activation/Go to market according to the group or regional tools recommendations 
- Build the local CMI Roadmap (plan, budget) by prioritising, selecting key topics and mobilizing the right resources 
- Integrate market data and insights into consumer studies and analysis 
- Consolidate and leverage local 360 analysis on key go-to-market topics to highlight strategic recommendations 
- Contribute to international insights consolidation by sharing local consumer journey and go-to-market insights with CMI Zone representatives 
- Set up organizations / project teams, governance, tools and methods adapted to the realization of the country business strategy (benchmark ...) 
- Communicate, advice and influence (in the daily life or strategic meetings) the right levels in the organization to impact business decisions 
- Upskill local teams by sharing CMI expertise, introducing innovation and by leveraging internal and external benchmarking and networking ; build and transmit a consumer centric culture