Job Title: AVP – US Consumer Engagement
Brand: Urban Decay
Location: El Segundo, CA
Reports To: VP-US Marketing
Who We Are: For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers.
What You Will Do: The Consumer Engagement Lead is a dynamic and visionary leader responsible for crafting and executing a disruptive multi-channel go-to-market strategy that brings Urban Decay to life through compelling storytelling, amplifies brand affinity and drives authentic engagement across all social channels. This role requires a deep understanding of the influencer marketing landscape and an ability to identify and action emerging trends with speed and agility. The ideal candidate blends creative vision with data[1]driven insights to achieve exceptional results.
Key Responsibilities:
• Strategic Leadership: develop and implement a comprehensive GTM strategy across paid, earned and owned media that aligns with brand vision and challenges the status quo.
• Community Building & Advocacy: build and nurture relationships with influencers and brand advocates, fostering authentic connections that drive advocacy and loyalty.
• Creativity: think out of the box to deliver innovative ideas and strategies that are disruptive and attention-grabbing to ensure the brand stands out from competition.
• Storytelling: create engaging narratives that deeply connect with target audiences, utilizing the right influencers and partners to amplify and strengthen brand messages.
• Strategic Partnerships: Fostering partnerships and leading integrated marketing esp. cross[1]industry that align with brand equity and both short-term & long-term brand goals
• Trendspotting: identifying and staying ahead of emerging social media and influencer trends to ensure we are moving at the speed of culture.
• Turning Data Into Action: champion a performance mindset, setting clear KPIs and measurement for all programs and leveraging data to optimize performance and maximize ROI.
• Team Management & Development: lead and inspire a high-performing team to maximize performance and business results.
• Cross-Functional Collaboration & Agency Orchestration: Influence and collaborate with key internal stakeholders, including brand marketing, sales, media and global DMI teams. Manage relationships with external agencies and partners.
• Compliance: Ensuring appropriate management and enforcement of LUSA practices across all areas of advocacy.
• Budget Stewardship: Oversee and manage allocated budgets for all PR, social media, influencer marketing, and related activities. Optimize resource allocation for maximum campaign impact to demonstrate efficiency.
What We Are Looking For: Required Qualifications/Skills:
• 10+ years of experience in an influencer marketing and/or social strategy leadership role.
• Strong leadership skills with a proven track record for growing brands through impactful influencer, social and PR programs.
• Deep understanding of social media platforms and the influencer landscape.
• Strong communication and relationship-building skills. Existing influencer relationship is a plus.
• Excellent project management and organizational skills.
• A genuine passion for the beauty industry.
Additional Benefits Information As Follows:
Salary Range: $147,000-$213,000 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs