Title: Sr Manager, Data & Audience Strategy [Luxe]
Department: Data Driven Experiences
Location: New York City
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!
Job Summary: This highly strategic role is responsible for building and implementing scalable audience strategies across CRM and Paid Media This role will partner with the brands and media teams to transform marketing objectives into a data activation plan, ensuring brands are harnessing the power of their data to reach key strategic consumers in all addressable channels, and ensuring they are meeting the needs of the business as well.
What You Will Learn:
- Set strategy for how brands should use 1P, 2P and 3P data across CRM and Paid Media channels, and across full marketing funnel (Acquisition & Retention)
- Partner with cross-functional (LUSA CDMO) and brand teams on Omnichannel briefing and planning in coordination with Media Agencies
- Work closely with corporate teams (LUSA CDMO) to cascade larger Consumer Data Strategies and 1P/2P/3P best practices into brand strategies/omnichannel campaigns
- Be the connector between data and paid media teams to ensure strategies are scalable and adhere to media platform best practices
- Conduct audience segmentation and consumer journey analysis
- Identify gaps in any data needs and work with corporate/brand teams to either drive 1P Acquisition, or leverage 2P partnerships to close gap
- Establish KPIs and Learning Agendas to track and report on omnichannel audience performance
- Partner with Corporate teams (LUSA CDMO) to provide program level performance reporting and KPIS tracking
What We Are Looking For:
Required Qualifications:
- BA/BS degree
- Strong understanding of 1st, 2nd and 3rd party data
- Strong understanding of consumer lifecycle and how data can enhance both known and paid channels
- Strong understanding of precision media strategies and partner landscape
- General knowledge of the adtech, martech and data platform ecosystem
- Ability to translate insights into actionable recommendations
- Candidate must have strong written communication skills with ability to multi-task cross-functionally and with multiple partners in a fast-paced environment.
- Ability to interact and present to various levels of the organization
- Enthusiastic, collaborative and energetic
- Outstanding organization skills and problem-solving ability
Please note: This job description is a general outline and may be subject to change.
As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
Additional Benefits Information As Follows:
Salary Range [New York]: $117,400-$167,300 base salary (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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