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Shanghai
Marketing
Full - Time
27-Jul-2020
Description:
Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.

- Collect and analyse consumer and market insights and competition strategies to make recommendations to management 
- Implement new launches, maintain growth in pillar products and animate core catalogue 
- Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences 
- Adapt communication material (imagery, digital, point of sale) 
- Mobilise and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy
- Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.) 
- Manage PPP budget and ensure sales forecast accuracy 
- Effectively prepare clear messages for senior management

Requirements:
- Bachelor degree or above
- 5-7 years' experience in Product Marketing in beauty companies
- Good level of English (written and spoken), and native level of Chinese is a must
- Strong communication skills
- Innovative