Online Business Team Lead, Montreal
Calling all innovators, disruptors, and dreamers!
Join us at L’Oréal, the world's #1 beauty company present in over 150 markets. For over a century, we have been transforming; fueled by data, tech, innovation, and science. Together, we tackle big challenges while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. So, let's team up and create the beauty industry of the future together!
At L'Oréal Professional Products Division, we have more than 110 years of avant-garde to define the present and shape the future of professional beauty. We are an open space for innovation and technology while we take care of the planet, creating more hope and less waste, we create as unique experiences in every channel, just as unique as you are as you are. We are the cutting edge. If you are passionate about beauty, technology and sustainability; motivated by data, disruptive, creative and a great team player, I will be thrill to talk to you about this opportunity.
Role: We are seeking a highly experienced and strategic Lead Online Business Manager (OBM) to lead and optimize our online brand presence and drive significant business growth.
As Lead Online Business Manager, you will be the driving force behind our brand's online image equity and digital activations across all online stylist and consumer touchpoints. You will be responsible for developing and executing comprehensive strategies that enhance brand awareness, drive customer engagement, and maximize online sales.
Responsibilities & Job Accountabilities:
Strategic Brand Management: Develop and implement comprehensive online brand strategies to ensure consistent and impactful brand representation across all digital channels.
CRM & Data Strategy: Oversee the management and optimization of our CRM and data acquisition strategy, ensuring data-driven decision-making across all online initiatives. Manage and monitor data acquisition strategies, assisting in database growth to build high-value engaged contacts.
Plan, manage, and deliver personalized CRM campaigns across channels, incorporating targeting, content, and creative input in collaboration with Marketing & Education. Analyze customer and consumer behaviors, build segments, and ensure a data-driven customer approach.
Provide creative email best practices and data-driven optimization recommendations and liaise creative process with agency to increase engagement.
Media Management Oversight: Provide strategic guidance and support to the media team, ensuring alignment with overall brand objectives and optimal media performance. Spearhead the adaptation of media creative and oversee implementation with the agency, ensuring alignment with brand strategy and maximizing campaign effectiveness. Provide expert guidance on media and consumer journey optimization, ensuring proper tracking and adherence to digital best practices.
Website & Content Strategy: Lead the development of innovative and engaging website content that enhances user experience and drives conversions leveraging DMI input and brand equity.
Oversee brand website optimization, performance monitoring, and the implementation of new features and enhancements.
Online Sales Growth: Drive online sales growth through strategic initiatives, including Amazon store optimization, A+ content development, and targeted marketing campaigns. Lead 360-degree support for driving traffic back to Amazon through newsletters, media, and other channels. Develop and implement toolkits for partners to ensure consistent brand representation online. Lead e-retailer website PDP updates and drive innovation in online sales strategies.
Stakeholder Management: Collaborate effectively with product marketing managers, marketing directors, social & community managers, and education managers to ensure alignment and synergy across all marketing efforts.
Who You Are:
A passionate and results-driven digital marketing leader with a strong understanding of brand equity and online user experience.
A highly analytical and data-driven individual with the ability to translate data into actionable insights.
A strategic thinker with a proven track record of driving online sales growth and enhancing brand awareness.
An excellent communicator and collaborator with the ability to build strong relationships with stakeholders across the organization.
A coach and mentor who is passionate about developing and upskilling team members.
What we offer
- Exclusive employee discounts up to 50% (WOW!)
- Remote work model
- Summer and winter Fridays
- Access to unlimited virtual learning platforms
- Phenomenal Vacation Policy as well as Holiday’s time off!
- Health/dental insurance and RRSP participation on your first day!
- A defined pension plan!
- $500/year wellness spending
- Free BIXI membership and STM discount
- Reimbursement of Professional licenses
- And more!
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.
The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.
We are proud to be an equal opportunity employer.