London
Digital
Full - Time
30-Apr-2021

The world leader in beauty, L’Oréal is present in 130 countries on five continents. Our 32 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men around the world. We want to bring beauty to all people. Our ambition by 2020 is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires through continued digital innovation. L’Oréal encourages diversity and sustainable, ethical sourcing for all our products and we have reduced our emissions by approx. 50% since 2005.  Our brands are leaders in beauty, and we are looking for you to lead the change you want to see in L’Oréal.


Market Intelligence Manager in

CMI (Consumer Market Insights) Team

CMI mission is to drive Consumer Centricity, putting insight at the heart of  business decision planning by providing thought leadership, performance tracking, and analysis on consumers, shoppers and competitors. The Market Intelligence team within CMI focuses on L'Oréal's performance relative to the market:

Lead the market intelligence strategy in the country for your respective business unit. Provide analysis and recommendations to ensure proper consideration of the full market picture into the group/division/brand/category’s growth strategy.
Lead the collection and systematic analysis of country market data, ensuring information quality and accuracy. Analyze the evolution of the markets, the sector and the competition’s activities, to inform the country business strategy.
Identify the major trends of the market to detect growth opportunities (consumer, competition, new business models), through constant, in-depth engagement with the industry’s landscape.
Define development recommendations to guide senior management, local teams, zone and DMI teams

CMI sits within the Chief Marketing Office (CMO) Team in the Corporate Division of L'Oréal UKI. The CMO is made up of 5 teams who support the business and drive the Digital Transformation. The team have the consumer at the heart of all we do. We help our brands to shape their strategy, identify new opportunities and ultimately unlock business growth in the UKI market.


YOU WILL...

Contribute to L’Oréal UKI growth by providing in-depth market understanding.

 

The role will be concentrated on 3 pillars:

Performance Tracking: You will be an expert in our market data sources and have the technical skills to consolidate this complex data into one robust, yet concise performance summary. You will understand where and why we have gaps in market coverage and find innovative methodologies to fill these gaps.
Data-Driven Insights Your deep understanding of the competitive landscape will be instrumental in driving business plans, identifying new opportunities for growth, and supporting key initiatives. You will build strong relationships with key stakeholders, so your knowledge of channels, retailers, competitors, and category dynamics play an integral role in navigating their business forward.
Agency Management: As an expert and key user of continuous data sources (retailer and consumer panel), you will be responsible for managing agency relationships, ensuring on-time, accurate delivery of reports, and that the agency has the information needed to support the business through strong, value-added analysis and thought-leadership.

Key elements to your role:

Develop a deep understanding of the industry, market, competitors, and our business
Own market performance tracking for your business unit
Support business objectives with relevant market data to enable decision making
Create new and improved techniques/solutions for data collection, management, and usage
Identify and onboard new 3rd party data providers
Communicate effectively across the business to embed market knowledge

Be able to stand for absolute objectivity.
 
YOU ARE...

Organised: You love a list and have strong planning and organisation skills – with the ability to re-prioritise as required.

Measured: We want to track the success of our campaigns and initiatives so projects must be able to show ROI.

Accurate: You have the ability to work to a high degree of accuracy and meet deadlines.

Entrepreneurial. Every day, you spot opportunities to drive growth for our brand and our customers, making sure the good name of our brand is always protected.

Super creative: Whether it be in overcoming challenges or creating artwork for your channel, creativity is our back bone, and we love new ideas.

Proactive and Open: L’Oreal is for the pioneers, which means embracing new ideas, challenges and change with positivity and a hands on approach.

Teams are the new heroes: There is no better feeling than being part of a successful and dynamic team, so even if you are Superman or Wonder Woman, you recognise that teams are the real heroes.

Only Human: we all make mistakes, but you are not afraid of failure. You learn and show how the experience has helped the business learn for the future and benefitted all.

Ambitious: You crave success and L’Oréal is the ultimate place to achieve your dreams. We will support you all the way and make sure you have the support and development in place to help you succeed.

You. You are real. And you’re true to yourself. We cherish and celebrate diversity so you will feel right at home whoever you are.


YOU HAVE...
Proven track record in the application of insights in the FMCG industry
Comfortable managing large, complex sets of data, and using this information to inform and support business objectives
Highly numerate – strong analytically and good commercial acumen
Expertise in Excel (advanced formula)
Experience managing databases & dashboards
Strong organisational skills & attention to detail
Strong presentation and communication skills with the ability to communicate information and opinions persuasively, openly and honestly, including when it concerns difficult messages
Ability to work in an ever changing & demanding environment
Ability to deliver on projects to quality and time
Acts as a proactive self-starter and takes initiative
Builds strong and effective relationships based on trust
Bonus: Experience using retailer panel data (e.g., Nielsen, NPD, IRI, etc.)

 

 


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