New YorkNew York, NY
Digital
Full - Time
09-Mar-2021

Manager, Precision Advertising Planner 

The Precision Advertising Planner will need to deliver dynamic, best-in-class proven talent that drives results. In this role, you will lead the campaign management process and collaborate with the larger internal teams, agency, and DSP partners to deliver successful audience-based programmatic media programs across the L’Oreal portfolio of brands. As a Strategic Planner you will help create, innovate, and guide the programmatic process.

Role Description:

  • Serve as the main point of contact for brand teams for strategy, planning and activation specific to programmatic
  • Be seen as resource in terms of gathering and distributing research around the programmatic industry
  • Ensure proper pacing of campaigns, prompt delivery of reports to brand teams and accurate/useful performance reports
  • Maintain a deep understanding of innovation capabilities, within the L’Oreal business & existing and emerging buying platforms (Adobe, DV360, etc.)
  • Work closely with the senior team members to contribute to the success of cross-channel programmatic client campaigns
  • Liaise between key internal groups (consumer insights, IT, omnimedia, research/analytics & operations)
  • Help in designing and delivering performance updates, optimizations, business reviews, new audience-based solutions and growth opportunities
  • Generate supporting documentation for post campaign presentations and provide insightful learnings
  • Responsible for the overall success of programmatic campaigns
  • Support the performance media lead in defining audience strategies and tactics to maximize economic outcomes within campaign limits

Experience & Qualifications:

  • Bachelor’s degree required
  • 2-3 years of experience digital media experience across display, video, social and mobile; a minimum of 2+ years in-console audience-based RTB media
  • Can multi-task, prioritize, and balance time across brands/clients, multiple partner relationships and internal initiatives on a daily basis while maintaining a profound attention to detail
  • Deep understanding of audience segment builds for data overlay within media activation
  • Knowledge of digital media systems and tools (i.e., ad servers, attribution, tagging, ad verification)
  • Knowledge of ad targeting methodologies
  • Knowledge of media optimization methodologies
  • Familiarity with general IT and internet technologies
  • Strong analytical, problem solving and critical thinking skills
  • Understanding of ad networks, exchanges and/or auction marketplaces, with the ability to manage bid pricing and optimization levers to meet client goals
  • Knowledge of online media metrics and analysis
  • Proficiency in Microsoft Office; deep experience with data analysis in Excel, including pivot tables and advanced functions
  • Data analysis experience
  • Strong analytical, problem solving and critical thinking skills
  • Excellent written and verbal communicator
  • Outstanding relationship and business builder
  • Collaborative team-player yet comfortable with independence


We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.

#DDIR

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