New York, NY
Digital
Full - Time
28-Apr-2021

THE COMPANY

In the Active Cosmetics Division, we make a difference to the lives of millions of consumers by improving the health and beauty of their skin, through every stage of life. Our brands (CeraVe, SkinCeuticals, La Roche Posay, Vichy and Dermablend) lead the way in skin care innovation, offering safe and effective products and services that deliver their promises. We invest heavily in research and development, and co-create our products with health professionals, scientists and the 90,000 dermatologists we serve around the world. We also design connected beauty experiences, harnessing intelligent technologies to empower people to take control of their skin health.

Our mission is to make a positive impact on people's lives. We are driven by human values of trust, respect and authenticity. Our teams work in a dynamic, supportive environment and work on meaningful projects that are changing the future of medical beauty.  If you want to lead in innovation, technology and research, and you care about collaborating with passionate colleagues, serving communities and acting for the planet, please join us!

 

Job Summary:

The Loyalty Program Manager is responsible for managing the Loyalty Program day-to-day end-to-end – from developing strategy, goal setting, planning, execution, testing and optimization, to recapping results and progress against the goals and KPIs for leadership. This position will drive the rollout of the enhanced version of the existing Loyalty Program and associated triggered journeys. For the re-launch, this position will closely partner with both technical and marketing stakeholders both on the local and global scale. 

 

Responsibilities:

  • Responsible for enhancing and managing all facets of the existing loyalty program - communication strategy in all customer facing channels, benefits and the surprise factor of rewards, customer service, legal and privacy concerns, reporting and dashboards.
  • Develop and maintain omni-channel campaigns to maximize membership enrollment, minimize churn and ensure upward movement of the enrolled customers
  • Deliver program performance reports tracking results vs forecast and key KPI metrics and identify areas of opportunity.
  • For the initial enhancement phase of the project, Loyalty Manager will finalize requirements gathering, oversee communication with various stakeholders leading to the rollout, ensure proper flow of the data, UAT, verify data reported out, re-think campaign management and execution.
  • Continuous optimization of all facets of the program including client experience and conduct client surveys
  • In partnership with Customer Data Activation Lead, create loyalty-specific promotions and marketing campaigns, and ideating new strategies to maximize engagement across O+O channels and retention
  • Manage loyalty program budget, calendar, and communications cadence to meet Loyalty program goals and support DTC sales
  • Conduct competitive research and monitor industry changes and translate those into actionable recommendations in an impactful way
  • Collaborate with cross-functional teams and educate them on the top loyalty consumer behaviors
  • Work with external vendors

 

Soft Skills:

  • Self-starter, multi-tasker with a strong drive and agility to work in a fast-paced environment
  • Exceptional project management skills
  • Exceptional communications skills (oral and written) and strong presentation skills
  • Ability to digest data and synthesize complex content, draw conclusions, make recommendations, and lead implementations cross-functionally
  • Demonstrates ownership of programs both with a big picture objectives in mind and follow-through on details
  • Strategic thinking
  • Should demonstrate a passion for prestige skincare or understanding of the luxury consumer
  • Must be an excellent team player; possessing the ability to build, foster and nurture strong relationships with cross-functional brand and other corporate and brand teams.

 

 

Requirements:

  • Requires direct experience managing a loyalty program, 3+ years
  • Bachelor’s degree required
  • Should be well-grounded in consumer marketing principles, customer segmentation, multi-channel marketing, utilizing consumer research and response analysis as well as higher level analytics
  • Ability to work independently in a fast-paced environment with a strong creative focus.
  • Strong attention to detail, analytical thinking, business acumen, and problem-solving ability required

 

 

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
 

#DDIR 


If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please mail [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.



We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.

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