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London
Digital
Full - Time
17-Mar-2021

 The Active Cosmetics Division  has enjoyed double digit growth for 10 years and now contributes 12% of L'Oréal UKI numbers, consistently delivering 50%+ contribution to growth over the last 3 years. In 2020 we are currently the only division in the UK and in Europe who can boast performance of +24% to budget year to date and +39% year on year. All this has not happened by luck alone, we were already tracking considerably ahead on our e-commerce participation (was 28% in 2019) which gave us the springboard to rocket this channel way beyond our target when COVID hit (currently tracking at 50% year to date). The good news doesn’t stop there, we were the only brands to keep promotional activity on sun in Boots and our Superdrug store distribution has continued to expand even during lockdown enabling positive performance despite very challenging circumstances We are obsessed about the integrity of our brands which are  co-developed, recommended and prescribed by health professionals, including dermatologists, paediatricians and cosmetic doctors around the world. There is plenty of further opportunity to grow through unlocking new consumers and new distribution, but the long-term success of our brands will come from doing this carefully, maintaining our category approach.


Acquisition and Performance Marketing Manager


As part of the performance marketing team you will support in improving consumer experience, drive consumer acquisition, retention and growth via performance channels; paid search, affiliates and paid media. Delivering a positive return on ad spend and additional revenue across all channels.


YOU WILL...
Support in the planning and activation of always on ACD performance marketing. Working closely with the team across paid search, paid social, affiliates and new channel tests. Including but not limited to Facebook & Instagram, Snapchat, YouTube, AMS, Display, Google, Publisher Partnerships, AMG and Social Commerce.
You will be responsible for the execution of the ACD UKI always on social conversion and paid search strategy, working with agencies to ensure a positive return on ad-spend across campaigns. Supporting in the management of growing media budgets.
Use analytics and work closely with our agency partners to identify and analyze channel, audience, creative and retailer performance, to inform both inflight optimizations and year to go planning.

Own and deliver weekly performance and reporting.
Partner and build a close relationship with marketing, commercial teams and retailers to ensure the execution of holistic, full funnel media campaigns, and the most strategic roll out of performance plans across ACD UKI.

Ownership of paid search performance (including AMS) supporting in identifying opportunities to drive revenue and market share, actioning agency recommendations including briefing and updating promotional ad copy, and reviewing key word performance.
Scope and execute quarterly performance tests across the brands including launching new channels, and collecting and analyzing data to identify trends and insights. Supporting in the role out of new performance marketing platforms.

Identify new social commerce opportunities and paid partnerships to drive brand engagement and conversion.
Support and manage the development of junior members within the team.

YOU HAVE...

• Demonstrable years of experience across biddable media (search + social)

• Experience in developing and executing performance campaign plans and reporting across both D2C and third party retailers.

• Hands-on experience with Google Ads, AMS and other campaign management tools.

• Strong commercial acumen and ecommerce understanding.

•Strategic and creative thinker with an eye for design and campaign management.  

•Strong problem solving skills, ability to work flexibly, autonomously and take ownership for resolutions.

•Demonstrate an ability to manage projects, adjust priorities, and follow up on actions.

•Ability to build good relationships, collaborate with a variety of stakeholders and external agencies and retailers.

•Strong written and verbal communication skills with an ability to interpret data and articulate learnings and actions.

•A media/digital enthusiast with a demonstrable interest in media innovations, and social news and developments.