Key Job Accountabilities
- Collect and analyse consumer and market insights and competition strategies to make recommendations to management
- Implement new launches, maintain growth in pillar products and animate core catalogue
- Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
- Adapt communication material (imagery, digital, point of sale)
- Mobilise and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines
- Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
- Manage PPP budget and ensure sales forecast accuracy
- Effectively prepare clear messages for senior management
- Develop and manage a subordinate to ensure their development and expertise know-how
Desired Skills & Experience
- At least 4 years of marketing experience, preferably in beauty or FMCG industries
- Strong drive to strive for excellence, flexible, creative with high learning agility
- Passionate towards makeup and skincare industry
- A self-starter, motivated and energetic player
- Good project management and communication skills
- Able to work with internal and external parties
- Fluency in English & Cantonese
- Less experienced candidates can be considered as Assistant Product Manage