Efetivo
Seoul, Seoul
Comunicação
Tempo Integral
15-Dec-2023

[L'oreal] LD - Giorgio Armani Beauty - Communication Team Manager 


JOB SUMMARY 
Define the communication strategy to develop the brand image, and its visibility and reinforce locally its reputation over time.
  • Build and implement a 360° external communication strategy in consistency with the international brand communication strategy and the local business strategy for the entity
  • Develop and implement the integrated communication campaigns on major product launches, brand projects and events (philanthropy, sponsorships, etc).
  • Media publicity: strengthen the media publicity activities (product placement, tie-up, and editorial pitch) and build/maintain close relations with top-tier media. Plan and manage media tie-up/editorial content projects, including digital viral communication through media’s accounts
  • Work closely with PR agencies to draft and disseminate press releases for maximum media coverage.
  • Manage Public Relations: spokesperson, ambassadors…
  • Closely monitor media coverage and take proactive action to maintain a favorable brand image, identify issues related to the brand and anticipate crisis, and coordinate with country corporate communication team.
  • Support and advise the Marketing & Communication Team Manager on brand communication topics
  •  Advise for internal and external speeches
  • Build and manage an internal communication plan in line with the external plan
  • Manage yearly and monthly PR budget

QUALIFICATIONS
  • Education: University graduate
  • Years of experience: +9~10 years
  • Specific Career Experience: Minimum 7~8 years experience in Communications in the cosmetic/FMCG industry 
  • Language: Fluent in both Korean and English
  • Other Skills: Computer skill proficiency: MS PPT, Excel, Word

(*Please attach your updated Eng. resume when you apply)
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