Seoul, Seoul
Digital
Full - Time
24-Oct-2022
[L'oreal Korea] Digital Contents Specialist - L'oreal Professionel MKT, Professional Products Division


[Job Summary]
Develop brand’s image in line with its DNA & objectives through innovative and meaningful content to nourish the consumer experience on all touch points: campaigns, CRM and services or commerce programs.


[Core Work Activities]

1. Provide Innovative & Meaningful Content
  • Develop an important volume and diversity of content and services in line with the global brand strategy and consumer insights to diffuse real time brand stories
  • Create, develop and manage content for brand’s online & offline presence (Online: E-Commerce(work scope wgt 80%) / Offline: salons(wgt20%) to reinforce brand visibility, in line with international guidelines
  • Create relevant E-Contents(PDP, digital banners, media creatives) in order to align with brand image and tone & manner. 
  • Product information upload in back-office to each e-Com platforms & maintenance. Ecommerce in-store operation.
  • Copy-edit and proofread all web content

2. Manage and plan the need for content
  • Use keyword research, website data, business priorities and industry topics to formulate a content plan, in partnership with campaign owners
  • Select and manage the proper creative external agencies and technical partners
  • Ensure online-based information’s archiving for future needs and reference
 
3. Enhance and Monitor the Brand’s visibility
  • Act as an in-house content expert who can advise internal stakeholders in online content
  • Watch for, identify and curate existing relevant content in line with the brand sense of purpose
  • Create compelling and engaging brand digital content which will attract viewers as well as amplification and interaction through social sharing


[Qualification & Preferred]
  • University graduate
  • 3-5 years
  • 2+ years contents managing experience is preferred
  • Preferred working in luxury goods industry
  • Preferred working in advertising agency specialized in design & artwork
  • Preferred working in developing contents planning further to UX.
  • Proficient with Illustrator, photoshop for design
  • Intermediate level of English.


**Resume & Portfolio is required to apply
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