New York, NY
Marketing
Full - Time
23-Mar-2021

Division: Active Cosmetics Division

Location: 10 Hudson Yards New York, NY

In the Active Cosmetics Division, we make a difference to the lives of millions of consumers by improving the health and beauty of their skin, through every stage of life. Our brands (CeraVe, SkinCeuticals, La Roche Posay, Vichy and Dermablend) lead the way in skin care innovation, offering safe and effective products and services that deliver their promises. We invest heavily in research and development, and co-create our products with health professionals, scientists and the 90,000 dermatologists we serve around the world. We also design connected beauty experiences, harnessing intelligent technologies to empower people to take control of their skin health.

Our mission is to make a positive impact on people's lives. We are driven by human values of trust, respect and authenticity. Our teams work in a dynamic, supportive environment and work on meaningful projects that are changing the future of medical beauty.  If you want to lead in innovation, technology and research, and you care about collaborating with passionate colleagues, serving communities and acting for the planet, please join us!

L’Oreal is looking for a Global Digital Marketing Intern to support the CeraVe DMI in Active Cosmetics Division. CeraVe DMI’s digital team is tasked with providing social media, website, and e-commerce content to the brand’s 30+ markets globally. The internship will play a pivotal role in conducting daily global social listening, creating data-driven campaign reporting, managing and organizing an extensive asset library, collaborating with external agencies, and supporting the development of global creative campaigns. The intern will have the opportunity to make an impact on the brand strategy as we explore various forms of content innovation. This role represents one of the cornerstones of our company’s long-term vision and strategy. The ideal candidate will have a strong native understanding of social media platforms including TikTok, Instagram, Twitter, and newer platforms like Clubhouse and Dispo. A background in paid social and/or email marketing, mobile marketing and web marketing is preferred. This role will report into the Global Marketing and Communications Manager for CeraVe DMI.

RESPONSIBILITIES

Digital:

  • Conduct daily social listening across all social platforms and create weekly reports on the “voice of the consumer”
  • Help identify emerging social platforms that could be relevant for the brand (eg Dispo, Twitch, NTWRK)
  • Identify content trends and opportunities for innovation that can be incorporated into CeraVe’s strategy
  • Analyze campaign metrics using tools like Traackr, Netbase, and Amazon data
  • Create campaign reports with data-driven insights about the strengths and weaknesses of various types of content, highlight differences between countries and regions
  • Participate in creative brainstorms regarding content and platform innovation
  • Opportunities to provide valuable contributions to critical brand projects

Admin:

  • Support local markets with requests related to Facebook Business Manager
  • Upload and categorize digital assets on the Opera platform
  • Manage SOWs from vendors and facilitate the opening of POs

SKILLS

  • Relentless curiosity and openness to fast-paced innovation
  • Excellent project and time management skills; ability to effectively multi-task in deadline-oriented environment
  • Expert communication skills; ability to deliver information clearly, concisely, and in a friendly way
  • Experience in paid social is a plus
  • Experience with CRM is a plus (email campaigns)
  • Excellent attention to detail is necessary.

QUALIFICATIONS

  • Must have graduated within the past 12 months
  • Exposure to beauty/lifestyle and/or luxury/fashion retail a plus
  • Strong skills in PowerPoint
  • Bachelor’s degree

 



We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.

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