Efetivo
Tokyo
Tokyo
Digital
Tempo Integral
09-Maio-2024

        

Key Job Accountabilities 主要職務            

1. Mission            

Drive digital strategy to re-invent the division to become global leader in professional beauty industry            

            

2. Key Job Accountabilities            

Build digital strategies for brands in line with global direction with consumer centricity and ensure the  execution.            

    Ensure to place customer & consumer insights at the heart of our marketing & business model

    E-commerce: implement the e-commerce strategy for our brands, ensuring the global consumer experience.

    Integrate digital into division strategy to drive more consumers to our customer salons

    Consumer touch points/media strategy: Plan & optimize media (all touch points) strategy & investments 

    Social media management: Create, develop, manage communities (consumers, KOLs, hairdressers) and implement the social media strategy to support our brands

    Offer digital educational platform to hairdressers to support sustainable salon development            

            

Expected Experience and Skills 必須の経験・スキル            

    Expertise in e-commerce (mainly indirect: Rakuten, Amazon etc), digital marketing, social media, CRM, digital media 

・     Successful experience with the ECOM Platform

・       Experience leading ECOM's business on the brand side

    Understanding of digital trends & technologies

    Understand of beauty trends and passion to lead beauty business at e-commerce

    Strong project management and solid analytical skills

    Strong leadership to drive digital transformation with multiple stakeholders (Global, Region & Japan)

    Highly collaborative and interpersonal skill for project management

    People Management skill & experiences

    Fluency in both Japanese and English

    Flexibility & Commitment            

            

Preferred Experience and Skills 望まれる経験・スキル            

    Understanding of hairdressing business and market            

            

Key Contacts キーコンタクト            

    Report to Division General Manager based in Japan

    Collaborate and work closely with brand team

    Mainly with Marketing, Sales, Brand Communication, Education and Trade marketing

    Brands covered: Kerastase

    Liaise with international counterpart (DMI/Zone) as necessary        

            

            

           


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