Key Job Accountabilities 主要職務
To implement the communication strategy in consistency with the international brand communication and local business strategy
Set a strict KPI with both qualitative and quantitative for each activity
Analyze traffic and social data, and based on the results, plan campaign and modify the contents
Manage SOB database in efficient way and utilize the data for action plans and support
Produce social media listening and engagement reports for internal and external teams to fuel insight development
Summarize insights and conversations to create actionable, operational reports that lead to optimization and efficiency in performance
Analyze and report on social community trending (pre and post) promotional launches to key internal stakeholders to ensure optimal customer satisfaction
Monitor and Analyze brand's and competitors' social/digital up-to date activities
Research and update real-time changeable trends in KOL mapping
Monitor budget on all directly managed activities
Manage external agencies to make them achieve the best performance
Define, evaluate and follow all social media activity with clear KPI
Analyze brand's and competitors' interactive activity to make recommendations to management
Co-work with other team(digital/CX) members to orchestrate 360°communication action plan
Collaborate with HQ communication team to optimize the actions in Japan
Help other team members and departments to achieve business target
Must Have Aspects 必須項目
More than 5 year experience in Communication Marketing / PR ( Media, AD Agency and digital or PR roll in brands) or related experience as Products marketing in brand
Strong knowledge and experiences in advocacy and influcening.
Strong branding experience or interests especially in luxury industry, beauty or trend creating industries
Excellent networking skill & communication ability
Project management skill (strong planning and execution skill)
English fluency at business level, as well as Japanese at native level