ARE YOU INTERESTED IN: Influencer & medfluencer digital marketing? PR communication? International and dynamic working environment?   

Our L'Oréal Dermatological Beauty Division (LDB) is seeking a talented Influencer & PR Digital Manager to join our Digital team and manage influencer and PR initiatives for La Roche-Posay, Vichy, CeraVe, and SkinCeuticals. 

Your main mission: Translate brand business goals into actionable Influencer, Medfluencer & PR strategies, seamlessly integrating influencer campaigns within the holistic digital ecosystem, including influencers media boosting management. Continuously analyze campaigns impact on brand positioning and market share. 

About the Role: In this role, you will be a key player in translating Brand needs and goals to Influencer and PR campaigns. You will work closely with Brand and Digital Managers to seamlessly integrate influencer-generated content into our broader digital media strategy and collaborate with agencies to amplify the reach of influencer campaigns through paid media. You will also play a vital role in managing and nurturing relationships with key Medfluencers and PR contacts. 

YOU WILL: 

           Influencers & Medfluencers 

• Coordinate influencers and medfluencers campaigns execution, including communication with internal and external stakeholders. 

• Collaborate closely with Social Brand Managers and Digital Managers to ensure seamless integration of influencer content into the overall social media strategy, including influencers media boosting management 

• Work with agencies to amplify influencer-generated content through strategic paid media campaigns, maximizing reach and impact. 

• Create Medfluencer Strategy for LDB Brands 

• Develop and maintain strong relationships with key contacts  

• Manage the execution of Medfluencer Strategy 

• Track key performance indicators (KPIs) for influencer and medfluencers campaigns 

• Prepare regular reports to demonstrate the effectiveness of influencer/medfluencer marketing activities and their impact on brand objectives. 
  
  PR communication 

• Prepare PR communication for all brands  

• Define and pilot the editorial and event plan for the division and the brands 

• Owns relationships with PR third parties (journalists, ...) and acting as the voice of the division  and the brands 

• Organizes brand events (in the cooperation with agencies), plan and manage PR budget 

• Develop corporate communication with brands on all media (brands initiatives, people, CSR) 
• Anticipate, identifie and strategize sensitive topics for the division and the brands with consumer care and communication department. 
• Manage and coordinate crisis situations, develop and implement crisis communication processe with coproprate communication and legal team ensuring their implementation and efficiency. 

YOU ARE THE ONE IF YOU: 

• Have min 2 years of experience in influencer marketing, digital media or PR. 
• Proven track record of developing, executing and evaluating successful influencer campaigns. 
• Strong understanding of social media platforms (Instagram, TikTok, YouTube, etc.) with focus on media amplification of influencers content. 
• Excellent communication skills with the ability to communicate with different stakeholders including agencies, medfluencers, journalists etc. 
• Strong organizational skills and ability to manage multiple projects and stakeholders simultaneously. 
• Have data analytics skills and understanding of Influencer Marketing KPIs 
• Experience in copywriting, editing, proofreading is a plus 
• Passion for the beauty industry and a keen understanding of current trends. 
• Are native Czech speaker and fluent in English 

YOU’LL HAVE: 

• International working environment and opportunities for further development 
• Young and professional team with highly motivating atmosphere 
• Thorough experience Influencer marketing and PR 
• Competitive salary 
• Flexible working hours plus home offices 
• Tailored training and development plan 

• Attractive package of benefits (5 weeks of holiday, multisport, benefit card, discount on our products, profit sharing, ect.) 

 If you want to upgrade your career, don’t hesitate and send us your application!