Efetivo
Hong Kong, Central and Western
Marketing Desenvolvimento
Tempo Integral
03-May-2024

Group Product Manager 

What you’ll do:  

 

  • Lead, define and steer the product strategy for the categories to ensure consistency with international brand positioning and priorities, while contributing to continuous and sustainable growth for the brand
  • Lead and implement consumer centric marketing mix strategies (IMC/360/Digital) for launches/reno/repush to build integrated, engaging consumer brand experiences and maximize ROI 
  • Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan and ensure timely review with learnings. 
  • Collect, monitor and analyse consumer and market insights and competition to make strategic recommendations to management.  
  • Effectively prepare proposal/clear messages for senior management for strategic direction alignment 
  • Adapt and gatekeep communication material (imagery, digital, point of sale etc.) consistency and execution to stay on brand and align with campaign/activation objectives.   
  • Mobilise and work with other departments (commercial and operations, demand planning, visual merchandizing etc.) and partner agencies to build broader business strategy. 
  • Collaborate with and influence Zone on local market’s business & brand building needs and gain sufficient/relevant support.  
  • Build, developmanage and engage team and develop their marketing expertise and know-how. 
  • Manage A&P budgetensure forecast accuracy and meeting operational KPIs.  

 

Specific to selective divisions: 

  • Own the brand patrimony, guarantee the brand identity; ensure that all actions are in line with the sense of purpose while nourishing the brand. Lead/support brand purpose activities.  

 

Who we are looking for:  

  • 6+ years of product marketing experience, candidate with experience in beauty/cosmetic categories would be preferrable
  • Excellent communication and interpersonal skills 
  • Strong business acumen and analytical sense 
  • Sensitive to consumer behavior and beauty trends  
  • Translates trends and consumer knowledge into meaningful insights  
  • Você pode se inscrever em até três posições em um período contínuo de 30 dias.
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